Co-op Marketing Manager

The Co-op Marketing Manager leads and manages our co-op marketing initiatives at CertainTeed. The ideal candidate will have a strong background in marketing, excellent relationship-building skills, and a proven track record of managing successful co-op marketing programs. This role requires a creative thinker who can develop and execute comprehensive marketing strategies that drive partner engagement and deliver measurable results. The Co-op Marketing Manager will also ensure compliance with program guidelines and maintain the integrity of our co-op marketing efforts. This role requires a strategic thinker and execution leader who can seamlessly integrate marketing co-op initiatives with broader corporate goals, ensuring alignment across all CertainTeed and Saint Gobain departments in North America.

• Bachelor's degree in Marketing, Business Administration, Communications, or a relevant experience in the required field. Advanced degrees such as an MBA with a marketing concentration would be a plus.
• 5+ years of experience in marketing, with a focus on co-op marketing or partnership marketing.
• Proven track record of managing successful co-op marketing programs and campaigns.
• Excellent written and verbal communication skills for interacting with partners, internal teams, and customers.
• Strong project management skills to oversee multiple co-op marketing initiatives simultaneously.
• Ability to analyze data, generate reports, and make data-driven decisions
• Creative thinking to develop innovative marketing strategies and campaigns to drive ROI and customer loyalty
• Strong negotiation skills to manage partner relationships and agreements.
• Familiarity with marketing automation tools, CRM systems, and data analysis tools.
• Understanding of co-op marketing principles, strategies, and best practices.
• Familiarity with digital marketing channels, including social media, email marketing, SEO, and PPC.
• Takes initiative to improve processes and enhance program effectiveness.
• Works well with cross-functional teams and collaborates effectively.