Marketing Manager, Resilient Platform StrategySaint-Gobain

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada. www.certainteed.com

The Marketing Manager, Resilient Platform Strategy leads the development and execution of a new multi-brand, multi-product platform designed to deliver customer-centric solutions across North America. This role is responsible for building the go-to-market strategy from the ground up, crafting end-to-end marketing communications, and driving measurable growth through full-funnel marketing activation.

Essential Functions:

• Platform Strategy Development
  • Lead the creation of a new multi-brand, multi-product platform, defining its value proposition, positioning, and customer experience. Collaborate across business units to align on shared goals and execution plans.
• Go-to-Market Execution
  • Develop and implement comprehensive go-to-market strategies, including messaging, campaign planning, and sales enablement. Ensure alignment with business objectives and customer needs.
• Full-Funnel Marketing Activation
  • Own all stages of the marketing funnel - from awareness and consideration to lead generation and conversion. Deploy digital and traditional tactics to drive engagement and business growth.
• Cross-Functional Collaboration
  • Work closely with product, sales, brand, and digital teams to bring the platform to life. Navigate a matrixed environment to gain alignment and support across multiple stakeholders.
• Measurement & Optimization
  • Establish KPIs and performance metrics to track platform success. Use data-driven insights to refine strategy, optimize campaigns, and demonstrate marketing impact.

This role operates in a highly matrixed, multi-brand environment and is responsible for launching a net-new platform with no existing blueprint. It requires strategic vision, creative problem-solving, and the ability to lead cross-functional initiatives with agility. The Marketing Manager must balance innovation with enterprise alignment, driving results in a dynamic and evolving space.

• Bachelors in marketing, Business, Communications, or related field required.
• 6-8 + years of experience in marketing strategy, product marketing, or go-to-market planning.
• Experience in go-to-market strategy, full-funnel marketing, and campaign development.
• Strong understanding of multi-brand marketing, customer segmentation, and sales enablement.
• Ability to lead cross-functional collaboration and influence stakeholders across business units.
• Skilled in performance measurement, data analysis, and marketing optimization.
• Excellent communication, project management, and strategic planning skills.