Marketing Performance ManagerPERNOD RICARD

Pernod Ricard est un leader mondial du secteur des vins et spiritueux, associant des savoir-faire uniques dans la fabrication de ses produits, le développement de ses marques et leur distribution mondiale.

Notre vaste portefeuille, allant du premium au luxe, compte notamment la vodka Absolut, le pastis Ricard, les scotch whiskies Ballantine's, Chivas Regal, Royal Salute et The Glenlivet, le whisky irlandais Jameson, le cognac Martell, le rhum Havana Club, le gin Beefeater, la liqueur Malibu ou les champagnes Mumm et Perrier-Jouët.

Nous sommes un groupe qui a une âme : une entreprise avec des valeurs familiales, ancrée dans nos terroirs et notre héritage. Nous assurons la croissance à long terme de nos marques, dans le respect des individus et de l'environnement, tout en permettant à nos plus de 19 500 collaborateurs dans le monde entier d'être les ambassadeurs de notre authentique culture de la convivialité, porteuse de sens, inclusive et responsable.

Notre raison d'être, notre mission, notre ambition et notre culture définissent qui nous sommes et propulsent notre succès collectif.

Nous valorisons la diversité et la solidarité au sein de notre organisation et dans nos relations avec nos parties prenantes. Nous sommes convaincus que la diversité de nos parcours, de nos expériences et de nos savoir-faire sont les moteurs de notre créativité. Votre personnalité, votre regard, votre intuition et vos idées comptent !

Nos méthodes de recrutement se concentrent donc sur les compétences et le savoir-être et nous accueillons tous types de talents.

Want to join a fast-moving company, among hard-working and convivial teams and take part in digital transformation for marketing? We are looking for a Global Marketing Performance Lead! You will be based at The Island, our office in central Paris.

Matrix is a fully internalized Marketing Mix Modeling (MMM) capability, leveraging AI technologies (Machine Learning), and has been successfully rolled out in the biggest affiliates across the globe.

Matrix allows to collect all the past Marketing activities on our brands (FB campaign on Absolut, TV spot on Chivas), and measure the ROI of each activity, to then optimize the A&P Plan. Matrix is delivering already significant and tangible impact.

Your key missions

As part of the Matrix leadership team, the Global Marketing Performance Lead is accountable for helping markets make the right decision to drive higher ROI, better execution… in some of Pernod Ricard local affiliates

The Global Marketing Performance Lead leverages internalized Marketing Mix Modeling capabilities like Matrix, to follow-up progression of the ROI in all rolled-out affiliates, and build a local action plan with the markets to ensure ROI progression, Matrix recommendation adoption, media plan & campaign execution optimization.

Roles and responsibilities

Ensure markets make the right A&P decisions, based on Performance tracking tools like Matrix

• Systematically Consulted for all major local A&P decisions (major brand/touchpoints reallocations)

• Accountable for potential realignments / arbitrations => formulate business case with rationale, for arbitration by top MGMT

• Follow-up the level of adoption of Matrix webapp, our internalized Marketing Mix Modeling tool

• Ensure regular follow-ups with mid-size markets to discuss insights, adoption of Matrix Light

Accompany markets on optimizing their A&P planning

• Act as a sparring partner with local Markets on media planning optimization with local media agency (mix of touchpoints, seasonality/synchronization, intensity…)

• Make sure A&P choices are made according to Matrix insights, and co-build rationale for deviation

Actively influence Matrix product feature evolutions, based on market needs and industry trends

• Based on learnings from local markets, prioritize to the central team, especially Product Owner, which feature makes more sense for each market

• Future-proof Matrix with new trends/platforms (Gen AI, new social media platforms, new media formats etc)

Lead a global network of Marketing Performance experts in all markets where Matrix is rolled out

• Inspire, convince, Evangelize to these key local stakeholders

• Enable them with the right vision, trainings, tool

Consolidate our Global Media Planning/Buying practice, and share it back to the world

• Make sure golden rules are applied across markets

• Nuance global rules to apply regional/local specificities

• Fuel new global golden rules

If you recognize yourself in the description below, don't wait to apply!

• You have 5-10 years' professional experience

• Strong experience working with Marketing Mix modeling solutions

• Strong expertise in Media Planning/Media buying

• Strong Business - Commercial/Financial - acumen

• Understands principles of advanced modeling techniques (MMM)

• Experience within Media Agencies as a plus

• Experience in FMCG, ideally Food & Beverage

• Experience in a market/operational team is a plus

• Ability to drive change

• Excellent leadership skills with experience collaborating with cross-functional / cross-cultural teams

• Pragmatic and capable to solve complex issues; Positive/can do mindset and solution-oriented

• Data-savy: ability to manipulate many datasets (excel) and structure them for insights

• Story-teller: capacity to simplify and convince (ppt skills)

Wait, there's more…

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily and grow in global Group holding various brands distributed across more than 160 markets.

Pernod Ricard values diversity and solidarity within its organization and in its relations with its stakeholders. Our recruitment methods focus on skills and we welcome all types of talent.

Job Posting End Date:

Target Hire Date:

2026-05-01

Target End Date: