CDD - Marketing Manager Brand Architecture & Activation Growth RelaysPERNOD RICARD

Pernod Ricard est un leader mondial du secteur des vins et spiritueux, associant des savoir-faire uniques dans la fabrication de ses produits, le développement de ses marques et leur distribution mondiale.

Notre vaste portefeuille, allant du premium au luxe, compte notamment la vodka Absolut, le pastis Ricard, les scotch whiskies Ballantine's, Chivas Regal, Royal Salute et The Glenlivet, le whisky irlandais Jameson, le cognac Martell, le rhum Havana Club, le gin Beefeater, la liqueur Malibu ou les champagnes Mumm et Perrier-Jouët.

Nous sommes un groupe qui a une âme : une entreprise avec des valeurs familiales, ancrée dans nos terroirs et notre héritage. Nous assurons la croissance à long terme de nos marques, dans le respect des individus et de l'environnement, tout en permettant à nos plus de 19 500 collaborateurs dans le monde entier d'être les ambassadeurs de notre authentique culture de la convivialité, porteuse de sens, inclusive et responsable.

Notre raison d'être, notre mission, notre ambition et notre culture définissent qui nous sommes et propulsent notre succès collectif.

Nous valorisons la diversité et la solidarité au sein de notre organisation et dans nos relations avec nos parties prenantes. Nous sommes convaincus que la diversité de nos parcours, de nos expériences et de nos savoir-faire sont les moteurs de notre créativité. Votre personnalité, votre regard, votre intuition et vos idées comptent !

Nos méthodes de recrutement se concentrent donc sur les compétences et le savoir-être et nous accueillons tous types de talents.

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a CDD - Marketing Manager Brand Architecture & Activation Growth Relays! You will be based at The Island, our office in central Paris.

Martell cognac is a strategic brand for Pernod Ricard group, with 2 big geographical scopes: Asia and US/Africa.
US/Africa are a strategic focus for the brand, as Martell needs to diversify&expand its geographicalfootprint.
The Marketing Manager Brand Architecture & Activation Growth Relays defines the brand portfolio strategy with focus on Premium & Ultra Premium (Martell VS & Blue Swift): articulate and bring to life core products positioning (RTBs, Pack & design language), deliver innovation when proven strategic, design consumer experience platform to fit key Moments of Consumption and accelerate recruitment.
The marketing manager must have both a strong commercial and marketing background, and capacity to work in close collaboration with very diverse teams: Studio, Cognac, Drive markets, Insights, Central innovation and Business acceleration teams

Your key missions

DESIGN PORTFOLIO STRATEGY & BRAND ARCHITECTURE

• Lead Portfolio architecture Growth Relays (Martell VS/Blue Swift), and what our products stand for

• Co-lead the Gifting Portfolio strategy with Culture team, C&C and Drive markets

• Work closely with Content team to ensure consistency from ATL to BTL and drive maximum impact

• Coordinate competitive analysis, occasions, consumers

• Support Head of portfolio in 3 years planning & IBP process

LEAD THE DEVELOPMENT OF PRODUCT MIX & STRATEGIC ASSETS

• Lead product Mix development: Packaging restages, Gifting Limited Editions, brand assets in collaboration with C&C, Insights & Cognac teams

• Design cutting edge L3F tools & activations to fit our specific Moments of consumption (Night / Cocktail), in tight collaboration with C&C and our Drive markets

• Lead projects and work closely with extended teams to ensure they are delivered on time and on budget

DESIGN EXPERIENCE PLATFORMS TO BOOST RECRUITMENT & FOSTER ADVOCACY

• Maximize impact and immersion into our products & experiences through immersive pop-up experiences, working hand in hand with markets, Digital and PR teams (ex: Martell Tower Nigeria..)

• Work closely with Martell Education & Advocacy manager to train our global Brand Ambassadors and Brand ambassadors network in markets

• Build global Trade advocacy program that engages a community of credible bartenders around the world, to accelerate in On-Trade and encourage word-of-mouth

MANAGE CLOSE RELATIONSHIP WITH KEY MARKETS, ESPECIALLY PRUSA

• Be the key contact for PRUSA marketing team and align global team resources to support at best

• Stay close to all Growth relays markets to deploy brand assets with consistency, while adapting to specific requirements

Starting date: 01st April, 5 months

If you recognize yourself in the description below, don't wait to apply!

• 8/10 years of marketing experience in FMCG/Luxury, with strong interest in Spirits industry.

• Fluent in English, French is a plus

• Strong Leadership skills and growth mindset, with capacity to drive and engage multicultural teams

• Business & consumer acumen on US & African markets is a plus

• Proven experience in Activation (On & Off-Trade), Product development and/or Bartender Advocacy

Job Posting End Date:

Target Hire Date:

2026-04-01

Target End Date:

2026-08-31