CRM Project Manager H/FSEPTODONT

Septodont, laboratoire pharmaceutique leader mondial de l'anesthésie dentaire, est une ETI (Entreprise de Taille Intermédiaire) familiale créée en 1932.

Le Groupe conçoit, produit et distribue une large gamme de produits destinés aux chirurgiens-dentistes et professionnels du secteur. Il dispose de quatre centres de R&D situés aux Etats-Unis, en France et au Canada ainsi que desept sites de production en France, aux Etats-Unis, au Canada, en Inde et au Brésil. Septodont emploie plus de 1 800 personnes dans le monde.

Responsibilities:

• Deploy and optimize lead nurturing and lead generation tactics to deliver qualified leads to sales teams and enhance overall commercial effectiveness.
• Manage the Marketing CRM daily and ensure seamless integration with the Sales CRM and key lead generation channels (META, Google, brand websites).
• Implement and oversee email marketing campaigns across all stages of the customer journey.
• Improve campaign performance through A/B testing, data analysis, and actionable insights.
• Suggest CRM enhancements (data capture, personalization, reporting) and leverage data for advanced segmentation and targeting.
• Monitor and analyze results to refine lead nurturing strategies and boost conversion.
• Collaborate closely with internal stakeholders including Digital Marketing, Product Marketing, IT, and Business Intelligence teams, as well as external partners, to successfully manage projects

Benefits:

• Profit-sharing and incentive bonuses
• Target-based bonuses
• 10 days of RTT (reduced working time) per year
• 55% reimbursement of Navigo travel pass
• Compensated teleworking
• Mutual insurance
• Meal vouchers
• Works council

The position is based in Paris 12th arrondissement (Nation).

Profile:

-Degree: Master's or bachelor's in digital marketing, Business, Information Systems, or related fields. CRM certifications are a plus.

-Experience: At least 2 years in digital marketing with a track record in lead acquisition, lead management, and customer retention.

-Technical Skills:

• Proficiency in CRM and/or marketing automation tools (e.g., Salesforce, HubSpot, Microsoft Dynamics, Adobe Marketing Cloud), including configuration, customization, and system setup.
• Knowledge of sales enablement platforms is appreciated.
• Strong understanding of online acquisition channels (email marketing, SEA, Social Ads, SEO).
• Analytical skills (Excel, Power Query, DAX) and familiarity with reporting tools (Looker Studio, Google Analytics, Power BI), with the ability to interpret data and transform insights into actionable improvements for processes and campaign performance.

-Languages: Professional proficiency in English and French (spoken and written).

-Soft Skills: Proactive, solution-oriented, team player, excellent communication skills (frequent presentations), and ability to work in a desire to work in an international environment

-Additional Assets: Experience in CRO and knowledge of compliance and data privacy regulations in the healthcare/pharmaceutical sector.