Digital Marketing Analyst H/FCrédit Agricole

Premier gérant d'actifs européen parmi les 10 premiers acteurs mondiaux (1), Amundi propose à ses 100 millions de clients - particuliers, institutionnels et entreprises - une gamme complète de solutions d'épargne et d'investissement en gestion active et passive, en actifs traditionnels ou réels. Cette offre est enrichie de services et d'outils technologiques qui permettent de couvrir toute la chaîne de valeur de l'épargne. Filiale du groupe Crédit Agricole, Amundi est cotée en Bourse et gère aujourd'hui près de 2 300 milliards d'euros d'encours (2). Ses six plateformes de gestion internationales (3), sa capacité de recherche financière et extra-financière, ainsi que son engagement de longue date dans l'investissement responsable en font un acteur de référence dans le paysage de la gestion d'actifs. Les clients d'Amundi bénéficient de l'expertise et des conseils de 5 500 professionnels dans 35 pays. Amundi, un partenaire de confiance qui agit chaque jour dans l'intérêt de ses clients et de la société. (1) Source : IPE « Top 500 Asset Managers » publié en juin 2025 sur la base des encours sous gestion au 31/12/2024 (2) Données Amundi au 30/06/2025 (3) Paris, Londres, Dublin, Milan, Tokyo et San Antonio (via notre partenariat stratégique avec Victory Capital)

Within ARA, you will join the Marketing, Communication, and Product Development team composed of about ten people, whose goal is to enhance Amundi's visibility in alternative asset classes and private markets, to drive the marketing of investment solutions, and to provide and distribute content and marketing tools intended for Amundi group sales and our external clients (Institutional, Distribution & Wealth, Retail). Within ARA's Marketing team the Digital Marketing officer will play a dual role in driving digital transformation and enhancing our market visibility. You will be the bridge between technology and business, ensuring our marketing team fully leverage our new CRM capabilities while maintaining our strategic presence on websites & institutional databases.

Key Responsibilities

1. CRM Adoption & Marketing Automation

Change Management: Act as the primary point of contact to facilitate the adoption of the new CRM tool across the marketing teams.
Campaign Orchestration: Assist teams in designing, launching, and tracking digital marketing campaigns directly within the CRM.
Targeting: ensure internal audiences are segmented properly. Liaise with sales teams and chiefs of staff regarding client distribution lists for ARA marketing collateral.
Lead Management: Implement and optimize lead qualification workflows to ensure high-quality data and efficient hand-over to sales teams.
Training & Support: Create user guides and lead workshops to help marketing stakeholders master CRM functionalities (segmentation, reporting, and dashboarding).

2. Data Management on Institutional Platforms

Product Exposure: Maintain and update Amundi Real Assets' product details and expertises on newspapers (HFR, HFM, BarclaysHedge, Eurakahedge) & institutional databases (e.g., Albourne, Preqin,), in partnership with the central consultant team of Amundi
Market recognition : Answer market surveys and participate to industry awards

3. Management of Websites :

Continuous improvement : Coordinate IT teams to bring regular functional updates to the website "MyAltPlaftorm" , a dedicated website providing detailed information on risk & exposures of Amundi hedge funds
Data Integrity: Ensure that all qualitative and quantitative information regarding our funds is accurate, up-to-date on Amundi websites