Business Development & Data Senior Manager (F/M/X)Groupe ACCOR

Issy-les-Moulineaux (92)CDI
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L'entreprise : Groupe ACCOR

Accor est un leader mondial de l'hôtellerie, fort de plus de 5 000 hôtels et de 10 000 espaces de restauration et bars implantés dans 110 pays. Le groupe déploie un écosystème hôtelier pleinement intégré, qui compte parmi les plus diversifiés du secteur. Celui-ci associe des enseignes de luxe et haut de gamme à des offres milieu de gamme et économiques, adossées à des concepts lifestyle exclusifs, lieux de spectacle et de divertissement, vie nocturne, restaurants et bars, résidences privées, hébergements partagés, services de conciergerie, espaces de co-working... Accor dispose ainsi d'un portefeuille de marques incomparables, animé par quelque 300 000 collaborateurs à travers le monde. Plus de 65 millions de membres bénéficient par ailleurs du programme de fidélité complet du groupe, ALL - Accor Live Limitless, le compagnon lifestyle du quotidien, qui donne accès à un large éventail de récompenses, de services et d'expériences. Le groupe s'attache en outre, au travers de ses initiatives Planet 21 - Acting Here, Accor Solidarity, RiiSE et ALL Heartist Fund initiatives, à agir concrètement en matière d'éthique et d'intégrité professionnelle, de tourisme responsable, de développement durable, d'engagement solidaire, de diversité et d'inclusion.

Description du poste


Company Description

Join us at Accor, where life pulses with passion!

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.


Job Description

Reporting to SVP Business to Owners & Sustainability Leader, we are looking for a Business Development & Data Senior Manager, who will sit in Accor Luxury & Lifestyle Global Hotel Development, also supporting PM&E Global Hotel Development. This position is instrumental in delivering group growth through the management of NUG & Pipeline objectives via the WeMax CRM; it is a direct and essential contribution to the Capital Market Day's KPIs.

Key Responsibilities:

Accor Group Business Development Monitoring & Performance

  • Implement development projects validation - Process implementation and +500 signings follow-up from lead to contract delivery (yearly)
  • Follow-up automated project validation process, saving >10 hours a month per developer and Group CDOs/R&B CEOs/CFOs each
  • Proactively manage openings, NUG, signings and pipeline
  • Ensure development project reporting, dashboarding & business intelligence analytics
  • Conduct performance review analytics

WeMax DEV CRM Run, Build & Data Accuracy

  • Secure run, access, process, audit, control, and compliance >90% usage rate
  • Ensure data quality to support sound strategic decision-making
  • Gather developers' evolution needs, analyze CRM features & usage to identify gaps and propose evolutions aligned with KAM needs. Act as key partner to the CRM Product team to prioritize, follow-up and deploy CRM enhancements
  • Implement AI development into WeMax Dev with Digital Factory

Key Account Management (KAM) for Developers

  • Implement Owners, Investors & Prospects segmentation and account ownership allocation rules into WeMaxDev (elite tiers)
  • Ensure Owners, Investors & Prospects knowledge & profiling into WeMaxDev
  • Implement KAM into WeMaxDev (10 accounts per developer with prospect focus)
  • Oversee 400+ Key Accounts stewardship into WeMax Dev
  • Follow up data completeness tracker >93%
  • Liaise and coordinate with KAM Ops

Developers' Training & Engagement

  • Animate community of 20 WeMax Dev champions
  • Animate community of >60 Key Account Managers/Developers
  • Implement regular trainings for development teams
  • Implement team challenges to boost adhesion and motivation

Qualifications

  • Master degree in business or engineering school or equivalent
  • At least 5 years experience in analytics & data
  • Database and software skills (from big data CRM Microsoft Dynamics to insights: Excel+, PowerPoint) analytics tools.
  • Analyst, methodical, rigorous
  • Autonomous, problem solver
  • Fluent in English and French

Additional Information


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