Critères de l'offre
Métiers :
- Marketing Manager
Secteur :
- Santé
Compétences :
- Anglais
Lieux :
- Paris (75)
Conditions :
- CDI
- Temps Plein
L'entreprise : IPSEN
Ipsen est un groupe biopharmaceutique mondial de taille moyenne, spécialisé dans les médicaments transformateurs dans trois aires thérapeutiques : l'oncologie, les maladies rares et les neurosciences. Forts de près de 100 ans d'expérience en développement, avec des Hubs mondiaux aux États-Unis, en France et au Royaume-Uni, nous focalisons nos efforts là où les besoins médicaux non satisfaits sont importants, grâce à la recherche et à l'innovation.
Nos équipes passionnées, présentes dans plus de 40 pays, se concentrent sur l'essentiel et s'efforcent chaque jour d'apporter des médicaments aux patients dans 88 pays. Nous construisons un environnement de travail qui met en avant un leadership centré sur l'humain et favorise une culture de collaboration, d'excellence et d'impact. Au sein d'Ipsen, chaque individu est encouragé à être soi-même, à grandir et à s'épanouir aux côtés du succès de l'entreprise. Rejoignez-nous dans notre démarche vers une croissance durable, en créant un impact réel sur les patients et la société.
Pour plus d'informations, visitez notre site web à l'adresse https://www.ipsen.com et suivez nos dernières actualités sur LinkedIn et Instagram.
Description du poste
SUMMARY OF THE POSITION
This role will support the planning, delivery and optimisation of global commercial KOL engagement and customer education activities within the brand portfolio. The position is ideal for a strong executor with experience in global or regional marketing who is looking to grow into broader strategic responsibilities over time.
Working closely with senior global leads, affiliates and cross-functional partners, the Manager/Sn Manager plays a hands-on role in executing global programmes, coordinating stakeholders, ensuring compliant delivery and supporting insight generation to inform future strategy.
MAIN RESPONSIBILITIES & TECHNICAL COMPETENCIES
Customer Education & Training Programme Delivery
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Support the planning, execution and continuous improvement of global customer education and training programmes across the brand portfolio
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Coordinate logistics, timelines, materials and stakeholders for global training initiatives (F2F and digital)
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Ensure programmes are delivered on time, on budget and in full compliance with internal SOPs and governance requirements
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Contribute to the development and maintenance of training materials, tools and resources working with internal and external partners as required
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Support impact tracking and KPI reporting for training initiatives, helping to assess reach, quality and outcomes
Global KOL engagement - Execution and support
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Support the implementation of the global commercial KOL engagement strategy in line with defined brand and franchise priorities
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Coordinate global KOL activities including commercial Advisory Boards, speaker programmes, congress engagement and educational initiatives
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Maintain and support global KOL mapping profiling, segmentation tools and collaboration with global and local teams
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Act as a key operational contact for affiliates, supporting alignment between global approach and local execution while respecting lobal ownership of relationships
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Collect and synthesise KOL insights from activities and markets, feeing into global teams to inform ongoing optimisation
Global Congress & Event Support
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Support the execution of the global congress strategy for the brand portfolio including preparation, coordination and follow up activities
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Work cross-functionally with the marketing, medical, business ethics and external vendors to ensure smooth delivery of Ipsen's' commercial presence and customer facing activities
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Lead on post-congress reporting and insights consolidation
Cross-Functional & Affiliate Collaboration
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Work closely with global medical, market access, legal, compliance and other functions to ensure aligned and compliant execution
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Support affiliate teams with the roll-out of global initiatives, tools and programmes and acting as a point of contact for questions and guidance
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Contribute to best practice sharing across markets and help identify opportunities for process of executional improvements
Operational Excellence & Compliance
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Ensure all activities are delivered in full compliance with Ipsen policies, SOPs and applicable regulations
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Support budget tracking for assigned activities and programmes
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Contribute to the continuous improvement of operations processes related to KOL engagement and customer education
KNOWLEDGE & EXPERIENCE
Knowledge & Experience (essential):
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Solid experience in the pharmaceutical or biopharmaceutical industry in marketing, training or customer engagement roles
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Experience in HCP education, training programmes, congress activities at national, regional or global level
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Strong marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada),
Knowledge & Experience (preferred):
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Regional or global marketing experience
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Knowledge / previous experience with Veeva PromoMats
Education / Certifications (essential):
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Degree-level education, ideally in life sciences or in business studies
Language(s) (essential):
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Fluency in spoken and written English
Language(s) (preferred):
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Knowledge of additional languages such as French would be beneficial
#LI-Hybrid

