Senior Manager - Premium Brand Communications (M/F/X)Groupe ACCOR

Issy-les-Moulineaux (92)CDI
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L'entreprise : Groupe ACCOR

Accor est un leader mondial de l'hôtellerie, fort de plus de 5 000 hôtels et de 10 000 espaces de restauration et bars implantés dans 110 pays. Le groupe déploie un écosystème hôtelier pleinement intégré, qui compte parmi les plus diversifiés du secteur. Celui-ci associe des enseignes de luxe et haut de gamme à des offres milieu de gamme et économiques, adossées à des concepts lifestyle exclusifs, lieux de spectacle et de divertissement, vie nocturne, restaurants et bars, résidences privées, hébergements partagés, services de conciergerie, espaces de co-working... Accor dispose ainsi d'un portefeuille de marques incomparables, animé par quelque 300 000 collaborateurs à travers le monde. Plus de 65 millions de membres bénéficient par ailleurs du programme de fidélité complet du groupe, ALL - Accor Live Limitless, le compagnon lifestyle du quotidien, qui donne accès à un large éventail de récompenses, de services et d'expériences. Le groupe s'attache en outre, au travers de ses initiatives Planet 21 - Acting Here, Accor Solidarity, RiiSE et ALL Heartist Fund initiatives, à agir concrètement en matière d'éthique et d'intégrité professionnelle, de tourisme responsable, de développement durable, d'engagement solidaire, de diversité et d'inclusion.

Description du poste


Company Description

Join Accor - A Unique Career Adventure at the Heart of an Impact-Driven, Global Group

Accor, a world-leading hospitality group operating in more than 110 countries with over 5,500 hotels, welcomes you in Issy-les-Moulineaux.
This is where global expertise converges-across Strategy, Finance, Human Resources, Legal, Technology, Marketing, Sustainability, Communications, Procurement, and more.

Working at Accor means actively shaping the future of the Group, supporting global transformation, and partnering with teams around the world to enable operational success.


Job Description

External Communication & Public Relations

  • Support the development and execution of the Communications strategy for Premium brands across various stakeholder groups (B2B, B2C, B2O, B2E), with various channels, content, formats
  • Build and regularly update brand communications documents (brand press kits, brand messaging guide, boilerplate, notable addresses, etc).
  • Develop PR content for HUB teams to distribute. PR content such as press releases, media kits and trend reports; and Communications tools support regional roll out.
  • Develop strategy & execute leader advocacy for the Premium brands President with a social media agency
  • Provide leadership and oversight for projects developed in partnership with external agencies
  • Support the conception, organization and implementation of various projects and events.
  • Coordinating interviews and supporting briefing materials for executive profiling.
  • Monitor and analyze the performance of PR and communication initiatives.

Development Communication

  • Support regional communication activity around new hotel openings and brand growth.
  • Collaborate with development and operational teams to showcase brand achievements and key differentiators.

Internal Communication

  • Assist in the creation and implementation of an engaging internal communication strategy to unite and inspire teams.
  • Create and distribute compelling content (presentations, videos, internal platforms, newsletters) that showcases brand initiatives.
  • Collaborate with P&C and Operations teams to reinforce brand identity and values across Premium hotels.
  • Organize and manage internal brand-focused events (webinars, conferences, roadshows) to strengthen engagement.

Qualifications

  • Masters degree in management/marketing, Communication
  • > 5 years in Communication, Marketing Agency experience would be a plus
  • Fluent in English and French is essential
  • Strategic oriented and analytical mind
  • Excellent communications skills (writing and speaking)
  • Ability to work transversally
  • Ability to influence
  • Project Management

Additional Information

Why Join Us ?

Accor dares to impact : 

- the world 

  • Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.

  • We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career: 

  • We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.

  • Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.

- Specifically, at Accor Corporate

  • Remote work in France and flexible work options: work from home, our offices or even our hotels and coworking spaces.

  • Work in a multicultural and English-speaking environment.

  • Continuous improvement & training: Hackathons, exceptional technology partnerships, dedicated talent management, and a dedicated training platform, Digitech Academy & certifications.

and also,

  • ALL - Heartist® Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide. 

  • Heartist® for Good Program: commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 

  • An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 

  • Sustainable Mobility Package up to €600 for the use of 'green' transportation, or 75% coverage of Pass Navigo (public transportation pass). 

  • €10 meal vouchers.

  • A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.

  • Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.

Your talent and motivation are our only selection criteria.

We value the richness of the diverse nationalities, personalities, and professional backgrounds.

We know how to adapt to the specific needs of our employees, including those with disabilities.

Is this mission appealing to you? Apply, and we will offer you: 

  • A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you.

  • An interview with the team manager responsible for the role you are interested in. 

  • For some roles, you might also be required to complete an assessment (use case and motivation questionnaire.

  • A final interview with our Human Resources team to discuss our Group's culture, work environment, training program, career prospects, as well as various benefits offered by the Group.

  • A personalized feedback.


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