Senior Manager – Global Comms & Advocacy – Midscale & Economy Brands (M/F/X)Groupe ACCOR

Accor est un leader mondial de l'hôtellerie, fort de plus de 5 000 hôtels et de 10 000 espaces de restauration et bars implantés dans 110 pays. Le groupe déploie un écosystème hôtelier pleinement intégré, qui compte parmi les plus diversifiés du secteur. Celui-ci associe des enseignes de luxe et haut de gamme à des offres milieu de gamme et économiques, adossées à des concepts lifestyle exclusifs, lieux de spectacle et de divertissement, vie nocturne, restaurants et bars, résidences privées, hébergements partagés, services de conciergerie, espaces de co-working... Accor dispose ainsi d'un portefeuille de marques incomparables, animé par quelque 300 000 collaborateurs à travers le monde. Plus de 65 millions de membres bénéficient par ailleurs du programme de fidélité complet du groupe, ALL - Accor Live Limitless, le compagnon lifestyle du quotidien, qui donne accès à un large éventail de récompenses, de services et d'expériences. Le groupe s'attache en outre, au travers de ses initiatives Planet 21 - Acting Here, Accor Solidarity, RiiSE et ALL Heartist Fund initiatives, à agir concrètement en matière d'éthique et d'intégrité professionnelle, de tourisme responsable, de développement durable, d'engagement solidaire, de diversité et d'inclusion.

Join Accor - A Unique Career Adventure at the Heart of an Impact-Driven, Global Group

Accor, a world-leading hospitality group operating in more than 110 countries with over 5,500 hotels, welcomes you in Issy-les-Moulineaux.
This is where global expertise converges-across Strategy, Finance, Human Resources, Legal, Technology, Marketing, Sustainability, Communications, Procurement, and more.

Working at Accor means actively shaping the future of the Group, supporting global transformation, and partnering with teams around the world to enable operational success.

This role leads the RUN (always-on) social media ecosystem and HERO campaigns for ibis, Novotel, and Mercure at global level.
The Senior Manager operationalizes brand platforms through creator-led content, amplification strategies, and cross-regional deployment, ensuring cultural relevance, performance, and connectivity to the full funnel.

They collaborate with agencies, regions, creators, and hotel teams to deliver impactful brand storytelling while driving engagement (primary KPI) and optimizing performance across owned, earned, and paid channels.

Key responsibilities

1. Social Media RUN management (always-on)

• Lead the monthly editorial calendar planning for ibis, Novotel, Mercure.

• Ensure content is platform-native (TikTok, Instagram, LinkedIn).

• Maintain brand consistency (tone, visual language, messaging).

• Review and validate content formats, stories, carousels, reels.

• Coordinate publication workflows with agencies and internal partners.

• Provide continuous optimization guidelines based on performance insight.

2. HERO Campaign deployment

• Co-lead creative orchestration for global HERO campaigns:
• Translate campaign narratives into platform-relevant assets.
• Ensure consistency across markets, creators, and production partners.
• Manage usage rights, briefing, post-production follow-up, formatting.

• Coordinate multi-wave, full funnel editorial calendars

3. Creator & influence management

• Identify and brief global content creators in alignment with brand pillars.

• Optimize creator mix (tiers, markets, relevance, storytelling fit).

• Oversee usage rights, exclusivities, and paid amplification eligibility.

• Support production and review UGC deliverables.

• Coordinate local creator involvement with regional teams.

4. Regional coordination

• Provide guidelines, toolkits, and content drops for all regions.

• Support local amplification weeks and activation windows.

• Assist markets in creator selection and platform orchestration.

• Consolidate feedback from all hubs - ENA, MEAPAC, China, and Americas.

5. Paid Media collaboration

(in partnership with Full Funnel agency)

• Align target audiences, flighting strategy, and boosting priorities.

• Validate hero assets vs. eligibility criteria (music, formats).

• Monitor impact of paid ads & formats, and boost logic.

• Support efficiency optimizations.

6. Content quality & governance

• Participate in creative reviews with agency and internal stakeholders.

• Ensure brand safety and compliance with platform guidelines.

• Validate legal elements (image rights, music rights).

• Assess feasibility of trends, formats, and activations.

7. Performance monitoring

• Monitor RUN KPIs and HERO campaign performance:

• Volume of engagement (primary KPI)

• Extract insights to inform content evolution.

• Prepare topline reports for leadership and markets.

8. Cross-functional collaboration

• Work closely with:

• Digital / web + CRM team (push/pull consistency)

• PR & Comms (earned narratives)

• Sponsorship (brand moments)

• Hotels (on-property activations)

• Integrate initiatives into a full-funnel approach.

Expected impact

• Increased engagement volume and share of voice.

• Stronger brand distinctiveness via creator-led storytelling.

• Repeatable orchestration models for regions.

• Better content relevance & platform performance.

• Local adoption of global narratives.

Skills & attributes

• Fluent in English (written, spoken).

• Deep understanding of social platforms & culture.

• Strong creative judgement and trend radar.

• Ability to brief and direct talent (creators, editors, agencies).

• Operational discipline with production timelines.

• Comfortable with ambiguity and rapid iteration.

• Excellent stakeholder management.

Experience

• 6-7 years in social media, creator strategy, digital brand building.

• Proven experience managing campaigns with talent/creators.

• Experience with full-funnel orchestration (preferred).

• Familiarity with hospitality, travel, or lifestyle brands is a plus.

Tools (knowledge or ability to learn)

• Sprinklr (publishing & moderation)

• Asana (workflow)

• Traackr (influence tracking)

• Editing tools (Capcut, Canva Pro…)

KPIs

• Engagement volume (primary MSA KPI)

• Paid media efficiency metrics

• Creator performance benchmarking

• Advocacy sentiment uplift

Why Join Us ?

Accor dares to impact : 

- the world 

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.

• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career: 

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.

• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.

- Specifically, at Accor Corporate

• Remote work in France and flexible work options: work from home, our offices or even our hotels and coworking spaces.

• Work in a multicultural and English-speaking environment.

• Continuous improvement & training: Hackathons, exceptional technology partnerships, dedicated talent management, and a dedicated training platform, Digitech Academy & certifications.

and also,

• ALL - Heartist® Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide. 

• Heartist® for Good Program: commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 

• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 

• Sustainable Mobility Package up to €600 for the use of 'green' transportation, or 75% coverage of Pass Navigo (public transportation pass). 

• €10 meal vouchers.

• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.

• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.

Your talent and motivation are our only selection criteria.

We value the richness of the diverse nationalities, personalities, and professional backgrounds.

We know how to adapt to…