E-Commerce Performance Director Sofitel, MGallery & Emblems (F/M/X)Groupe ACCOR

Accor est un leader mondial de l'hôtellerie, fort de plus de 5 000 hôtels et de 10 000 espaces de restauration et bars implantés dans 110 pays. Le groupe déploie un écosystème hôtelier pleinement intégré, qui compte parmi les plus diversifiés du secteur. Celui-ci associe des enseignes de luxe et haut de gamme à des offres milieu de gamme et économiques, adossées à des concepts lifestyle exclusifs, lieux de spectacle et de divertissement, vie nocturne, restaurants et bars, résidences privées, hébergements partagés, services de conciergerie, espaces de co-working... Accor dispose ainsi d'un portefeuille de marques incomparables, animé par quelque 300 000 collaborateurs à travers le monde. Plus de 65 millions de membres bénéficient par ailleurs du programme de fidélité complet du groupe, ALL - Accor Live Limitless, le compagnon lifestyle du quotidien, qui donne accès à un large éventail de récompenses, de services et d'expériences. Le groupe s'attache en outre, au travers de ses initiatives Planet 21 - Acting Here, Accor Solidarity, RiiSE et ALL Heartist Fund initiatives, à agir concrètement en matière d'éthique et d'intégrité professionnelle, de tourisme responsable, de développement durable, d'engagement solidaire, de diversité et d'inclusion.

La Maison Sofitel, MGallery & Emblems

We are a collection of 4 exclusive Luxury brands: Sofitel, Sofitel Legend, MGallery and Emblems across 60 countries, unlocking unique memorable moments in connection with the local destination.

Our signature: All our Talents express themselves with authenticity, playfulness in a diverse and inclusive environment, have the ability to surprise our customers with crafting exceptional tailor-made experiences and go the extra mile every day, while embracing local culture.

Join our Maison to strive for Excellence. It is a place where you live your purpose!

What we offer

La Maison Sofitel, Sofitel Legend, MGallery & Emblems is founded on a set of values that define our distinctive culture. These values unite all our talents around the achievement of common goals and principles. They define the way we interact with our guests, colleagues and communities, and guide our behavior.

Our values are:

• Passion & pride: be passionately in love with our brands, our guests and our people. Use our E.Q.
• Exellence: comprehensive business approach, driving all levers to be best-in-class hôteliers
• Empowerment: we are all Entrepreneurs, fully accountable, with strong KPIs and freedom too
• Trust & Transparency: share everything, no taboo. Feedback is a gift
• Long-term relationship: with owners as well as talent. Creating a strong sense of belonging.
• Bespoke & free: 100% experience-driven. Tailored services. Unlock creativity.
• Proximity: Family spirit, responsiveness, solidarity & constant dialogue with the field

A career that lets your passion shine

The commercial department consists of 5 teams: E-commerce & Loyalty, Revenue Management & Sales strategy, Digital Experience, Business Intelligence, and Retail. We are fully accountable for Topline performance, across all client segments.

The E-commerce Performance director is a newly created global role designed to orchestrate all e-commerce performance levers across brands and regions, streamline the organization, and maximize online revenue, ROI and contribution.

Reporting to the VP E-commerce & Loyalty, the role acts as the global conductor of digital commercial performance, ensuring strong alignment between global expertise, regional priorities and hotel-level execution. This new position is based at Accor headquarters in Issy-les-Moulineaux, France.

As E-commerce Performance director, your core mission is to drive online revenue growth, direct and indirect, by building and optimizing a high-performing digital ecosystem at corporate and hotel's levels. You are accountable for achieving the annual online revenue targets.

You will lead a team of experts composed by a paid media senior manager, a content & e-merchandising senior manager, a CRM manager and a Go-To-Market senior manager.

You will partner closely with regional ecommerce directors, ensuring the consistency between the global strategy and regional / hotel's needs to deliver best-in-class digital performance and commercial results.

Here are the main missions you will be performing:

• In accordance with the VP Ecommerce & Loyalty, you will deliver the ecommerce B2C and B2B distribution strategy of Sofitel, Sofitel Legend, MGallery and Emblems.
• You build commercial action plan with the help of the regional e-commerce directors & loyalty director to maximize business opportunities globally, regionally and locally.
• You follow and optimize the distribution budget between paid acquisition (SEA, metasearch, display, retargeting, affiliate) and organic levers (CRM, SEO, E-Merchandising) to generate maximum incremental business and ROI across brands, regions and channels.
• You manage the relation with our media partners (agencies and media owners).
• You define the way of working and goals for your team.

Main KPIs are: Revenue, Net RevPAR, Incremental Topline, Conversion rate, Contribution rate, New customers, Content Score, Organic vs. Paid, ROI/ROAs

What you will bring to the role

• You have 10-12 years of experience in e-commerce, ideally acquired in a leadership role managing digital marketing / online acquisition / websites.
• You have a strong business sense with a strong leadership skill.
• You are data-driven with a strong customer-centric approach.
• You are a team player and show strong collaboration track record.
• You are familiar with the different media channels and acquisition levers.
• You are curious: you like being up to date with best practices and trends.
• You have very good verbal and written communication skills in English and French is a plus.
• You have a strong interest in the Luxury & Hospitality industries.

Apply Now

Let you passion shine, visit careers.accor.com