Senior Brand Manager Brand Architecture & Activation Château Sainte-Marguerite PERNOD RICARD

Paris (75)CDI
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L'entreprise : PERNOD RICARD

Pernod Ricard est un leader mondial du secteur des vins et spiritueux, associant des savoir-faire uniques dans la fabrication de ses produits, le développement de ses marques et leur distribution mondiale.

Notre vaste portefeuille, allant du premium au luxe, compte notamment la vodka Absolut, le pastis Ricard, les scotch whiskies Ballantine's, Chivas Regal, Royal Salute et The Glenlivet, le whisky irlandais Jameson, le cognac Martell, le rhum Havana Club, le gin Beefeater, la liqueur Malibu ou les champagnes Mumm et Perrier-Jouët.

Nous sommes un groupe qui a une âme : une entreprise avec des valeurs familiales, ancrée dans nos terroirs et notre héritage. Nous assurons la croissance à long terme de nos marques, dans le respect des individus et de l'environnement, tout en permettant à nos plus de 19 500 collaborateurs dans le monde entier d'être les ambassadeurs de notre authentique culture de la convivialité, porteuse de sens, inclusive et responsable.

Notre raison d'être, notre mission, notre ambition et notre culture définissent qui nous sommes et propulsent notre succès collectif.

Nous valorisons la diversité et la solidarité au sein de notre organisation et dans nos relations avec nos parties prenantes. Nous sommes convaincus que la diversité de nos parcours, de nos expériences et de nos savoir-faire sont les moteurs de notre créativité. Votre personnalité, votre regard, votre intuition et vos idées comptent !

Nos méthodes de recrutement se concentrent donc sur les compétences et le savoir-être et nous accueillons tous types de talents.

Description du poste

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Senior Brand Manager - Brand Architecture & Activation Château Sainte-Marguerite ! You will be based at The Island, our office in central Paris.

You will lead the management and activation of CSM brand portfolio with the objective to constantly enhance the brand's value proposition and grow the business

Your key missions:

Portfolio Management: Oversee the enhancement / rationalization of the range (restages, formats, secondary packaging, design to sustainable value projects), and follow-ups with markets

Brand Activation: Lead the development / update of brand experiences, on-trade activations, visual merchandising and market guidelines

POS development: Manage POS catalogue and lead the development of new tools if needed

Brand World: update brand visual identity guidelines if needed and ensure actionability

Transversal: Champion IBP process for CSM and champion central A&P process

Market Acceleration support

  • Act as main marketing contact for all markets, incl. regular follow-ups with main markets (PRF, PRUSA)

  • Support Gold BU Portfolio Growth team in business development (onboarding / launch of other markets, market activation updates, performance follow ups, key business meetings preparation, etc.) and especially

  • France - Support on business acceleration topics, including Marketing, Trade Marketing and RTM / commercial acceleration topics

  • UK - Interactions with third party distributor

The role can be based in Marseille, with regular travel to Paris (2/3 days per week)

If you recognize yourself in the description below, don't wait to apply!

Functional capability:

  • You have 5 years of Marketing / Trade Marketing and /or Business Development experience

  • Brand Strategy Development, Portfolio Planning and New Product Development experience

  • Trade Marketing experience

  • Market & Consumer Insights

  • Business Strategy / Portfolio Growth

  • Visual Branding

  • Wine knowledge is mandatory

  • You speak French and English fluently

Leadership capability:

  • Collaboration & Communication

  • Cross Function team and stakeholder management

  • Cultural Intelligence

  • Strategic Thinking

Wait, there's more…

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work remotely (up to 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…

Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.

Job Posting End Date:

Target Hire Date:

2026-04-06

Target End Date:

Date de début : 28/01/2026


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Référence : JR-051682