Senior Brand Manager Advocacy & EducationPERNOD RICARD

Pernod Ricard est un leader mondial du secteur des vins et spiritueux, associant des savoir-faire uniques dans la fabrication de ses produits, le développement de ses marques et leur distribution mondiale.

Notre vaste portefeuille, allant du premium au luxe, compte notamment la vodka Absolut, le pastis Ricard, les scotch whiskies Ballantine's, Chivas Regal, Royal Salute et The Glenlivet, le whisky irlandais Jameson, le cognac Martell, le rhum Havana Club, le gin Beefeater, la liqueur Malibu ou les champagnes Mumm et Perrier-Jouët.

Nous sommes un groupe qui a une âme : une entreprise avec des valeurs familiales, ancrée dans nos terroirs et notre héritage. Nous assurons la croissance à long terme de nos marques, dans le respect des individus et de l'environnement, tout en permettant à nos plus de 19 500 collaborateurs dans le monde entier d'être les ambassadeurs de notre authentique culture de la convivialité, porteuse de sens, inclusive et responsable.

Notre raison d'être, notre mission, notre ambition et notre culture définissent qui nous sommes et propulsent notre succès collectif.

Nous valorisons la diversité et la solidarité au sein de notre organisation et dans nos relations avec nos parties prenantes. Nous sommes convaincus que la diversité de nos parcours, de nos expériences et de nos savoir-faire sont les moteurs de notre créativité. Votre personnalité, votre regard, votre intuition et vos idées comptent !

Nos méthodes de recrutement se concentrent donc sur les compétences et le savoir-être et nous accueillons tous types de talents.

Purpose of the position:

Martell cognac is a strategic brand for Pernod Ricard group, with 2 big geographical scopes: Asia and US/Africa.
US/Africa are a key focus for the brand, as Martell needs to diversify & expand its geographical footprint.
Working on the whole Martell range, the Senior Brand Manager Education & Advocacy
will play a transversal role for the Martell team, with a specific focus on recruitment.

Under the supervision of the Marketing Manager Brand Architecture & Activation Growth Relays, he will be responsible for engaging trade stakeholders to ensure a strong understanding of brand credentials & engaging bartender community. Provide content & tools for all internal spokespersons (mainly Brand Ambassadors worldwide and Trade salesforce) who interact with clients. Become the face of the portfolio to consumers, brand ambassadors, media and the trade.

The role requires strong story-telling and presentation capabilities, with ability to engage diversified audiences. He will collaborate with many profiles: Extended Marketing team from Brand Architecture, through Digital to Hospitality team in Cognac. But also working in close collaboration with a multi-cultural network of local Brand Ambassadors, and talented & influential bartenders.
He will certainly be passionate about the brand, cognac and spirits industry, willing to share his passion and to create long-lasting emotional connections between Martell and the people he meets along the way.

Main tasks and responsibilities:

BUILD AND STRENGHTEN MARTELL BRAND EDUCATION

• Set the strategy, develop educational programs and training materials for internal teams, trade partners, and consumers to deepen understanding and appreciation our brands within
• Collaborate with all teams, global and local, to produce content or experiences that foster recruitment through edutainment, or more expert content when relevant
• Map and contribute to the most influential competitions & ratings
• Represent the Brand whenever need, internally and externally (Customer, Experts, Press…)
• Manage A&P budget

COORDINATE AND ANIMATE OUR GLOBAL BRAND AMBASSADOR NETWORK

• Advocate for local Brand Ambassadors and contribute to their recruitment & mentoring
• Manage relationship with our local Brand Ambassadors network through Monthly meeting, best practices sharing, training..
• Plan and organize the annual Brand Ambassador summit in France
• Facilitate relationship between Global and local Brand Ambassadors (market visits, customer relationships..)

MANAGE AND NURTURE THE RELATIONSHIP WITH OUR GLOBAL MASTER MIXOLOGIST

• Negotiate and follow the contrat & agenda of our talent (consultancy hours, markets visits, press interviews..)
• Be the key contact in the team, and coordinate all requests/outputs with different stakeholders (Marketing, PR, Indigo, markets..)

BUILD STRATEGY TO FOSTER BARTENDERS & KOLS ADVOCACY GLOBALLY

• Identify Key bartenders & opinion leaders around the world, in tight collaboration with markets
• Plan and organize from A to Z the Martell Global bartender summit to inspire Bartenders and turn them into long-term advocates for the brand
• Identify key Trade shows & develop relevant experiences bringing to life the Brand platform, in close collab with markets (ex: Tales of Cocktails..)
• Collaborate tightly with global SIP Pernod Ricard team

If you recognize yourself in the description below, don't wait to apply!

You have a master's degree in marketing, communication, media etc.

You have at least 5 years' professional experience in marketing, ideally in

prestige segment and/or wine & spirits sector

You are fluent in both English and French

Wait, there's more…

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…

Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talents.

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