CDI - 360° Product Manager / Responsable Produit 360° (F/H)Lacoste

CONTEXTAND PURPOSE OF THE ROLE

This role within the Textile ProductDivision supports strategic cross-functional initiatives direction to ensurealignment of product strategy with Go To Market and Brand.

He/She qualifies and rationalizes cross-categoryproduct needs to optimize highlights for go-to-consumer teams, focusing onareas beyond specific product categories, such as Fashion Shows andCollaborations.

Additionally, he/she consolidates, andbalances assortments based on activity plan requirements and global productstrategy.

MAINREPONSIBILITIES AND MISSION

Partner withChannel, GTM & Collection Directors to build the product go to marketexecution to ensure effective marketing and commercialization & maximizemarket success

• Participate in seasonal collection framing by centralizing andevaluating Channel product needs for C.P.O arbitration

• Lead alignment of product strategy with Channels and GTM teams to ensure cohesivedecision-making

• Drive the construction of the seasonal product plan by streamliningproduct offerings for specific orchestration strategies including key bets& product pushes

• Aggregate textile and non-textile roadmap priorities for Activity PlanFramings, working closely with Products and GTM teams

• Standardise and pilot processes and tools to ensure seamless execution from product planto Activity plan and implementation

• He/she will be the main point of contactfor providing the right information to the right audience at the right time

• Contribute to thecreation of consistent messaging for markets during DTA

• Lead and coordinate cross-category asset needs for DTA

• Support Channel and GTM teams in delivering consistent and aligned contentto markets across categories during DTA

Drive thedefinition and the deployment of regional needs & customization offers :

• Regional offer needs (ex: Ramadan offer) : Consolidate specific requirements, coordinatewith product teams to develop tailored offers, and collaborate with GTM andlocal teams to ensure a cohesive and consistent product go-to-market strategy

• Support cross functional support on key commercial moment to continue to elevate the consistency &relevancy of the offer across cross-product categories

MAIN SKILLS, COMPETENCIES, KNOWLEDGEREQUIRED

• 5-10 years in relevant roles such as product marketing, go-to-market strategy, orcross-functional coordination within the fashion, retail, or consumer goodsindustries

• Strategic Thinking & Market Insight: Ability to align product & go-to-marketstrategies with broader business objectives, leveraging a deep understanding ofmarket dynamics, regional differences, and consumer behaviour for optimalmarket success and commercialization

• Cross-Functional Collaboration: Strong interpersonal and communication skills to coordinate and aligndiverse teams

• Project Management: Proficiency in managing complex, multi-stakeholder projects ensuringtimely and effective execution

• Resilience and Flexibility: Ability to manage dynamic priorities and maintain effectiveness in afast-paced and competitive environment

• Fluency in English is mandatoryl as all documentation and meetings will be in English

• Good knowledge of Office tools (Excel, PowerPoint)