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CDI - 360° Product Manager / Responsable Produit 360° (F/H)

Le 12 mars

Critères de l'offre

  • Responsable produit informatique (H/F)
  • Paris (75)
  • CDI
  • Secteur : Commerce, Distribution
  • Expérience requise : 3-5 ans , 6-10 ans
  • Domaines d'expertise : Microsoft Office
  • Langues souhaitées : Anglais
  • Niveau d'études : Bac+5, Master - Magistère, MIAGE

L'entreprise : Lacoste

A la croisée de la mode et du sport, Lacoste crée et libère le mouvement. A la fois universelle et intemporelle, la marque transcende les cultures et les générations, érigeant le crocodile en signe de ralliement. Marque française iconique présente dans près de 100 pays, Lacoste se distingue notamment par son savoir-faire unique dont est empreint chacun de ses métiers, de la confection à la distribution omnicanal. Chez Lacoste, l'élégance va au-delà du style. Cette élégance guide l'ensemble de ses actions et de ses engagements, sociétaux et environnementaux.Travailler chez Lacoste, c'est appartenir à une communauté de 8500 collaborateurs déterminés à construire l'avenir. Engagée à faire de l'égalité des chances une réalité et à révéler les potentiels, l'entreprise rassemble des talents de tous horizons, quelles que soient leurs différences. Lacoste est l'une des marques inspirantes, animées par des équipes passionnées du groupe MF Brands, aux côtés de Aigle, Gant, Tecnifibre et The Kooples.
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Description du poste

CONTEXTAND PURPOSE OF THE ROLE

This role within the Textile ProductDivision supports strategic cross-functional initiatives direction to ensurealignment of product strategy with Go To Market and Brand.

He/She qualifies and rationalizes cross-categoryproduct needs to optimize highlights for go-to-consumer teams, focusing onareas beyond specific product categories, such as Fashion Shows andCollaborations.

Additionally, he/she consolidates, andbalances assortments based on activity plan requirements and global productstrategy.


MAINREPONSIBILITIES AND MISSION

Partner withChannel, GTM & Collection Directors to build the product go to marketexecution to ensure effective marketing and commercialization & maximizemarket success

  • Participate in seasonal collection framing by centralizing andevaluating Channel product needs for C.P.O arbitration
  • Lead alignment of product strategy with Channels and GTM teams to ensure cohesivedecision-making
  • Drive the construction of the seasonal product plan by streamliningproduct offerings for specific orchestration strategies including key bets& product pushes
  • Aggregate textile and non-textile roadmap priorities for Activity PlanFramings, working closely with Products and GTM teams
  • Standardise and pilot processes and tools to ensure seamless execution from product planto Activity plan and implementation
  • He/she will be the main point of contactfor providing the right information to the right audience at the right time
  • Contribute to thecreation of consistent messaging for markets during DTA
  • Lead and coordinate cross-category asset needs for DTA
  • Support Channel and GTM teams in delivering consistent and aligned contentto markets across categories during DTA


Drive thedefinition and the deployment of regional needs & customization offers :

  • Regional offer needs (ex: Ramadan offer) : Consolidate specific requirements, coordinatewith product teams to develop tailored offers, and collaborate with GTM andlocal teams to ensure a cohesive and consistent product go-to-market strategy
  • Support cross functional support on key commercial moment to continue to elevate the consistency &relevancy of the offer across cross-product categories

Description du profil

MAIN SKILLS, COMPETENCIES, KNOWLEDGEREQUIRED

  • 5-10 years in relevant roles such as product marketing, go-to-market strategy, orcross-functional coordination within the fashion, retail, or consumer goodsindustries
  • Strategic Thinking & Market Insight: Ability to align product & go-to-marketstrategies with broader business objectives, leveraging a deep understanding ofmarket dynamics, regional differences, and consumer behaviour for optimalmarket success and commercialization
  • Cross-Functional Collaboration: Strong interpersonal and communication skills to coordinate and aligndiverse teams
  • Project Management: Proficiency in managing complex, multi-stakeholder projects ensuringtimely and effective execution
  • Resilience and Flexibility: Ability to manage dynamic priorities and maintain effectiveness in afast-paced and competitive environment
  • Fluency in English is mandatoryl as all documentation and meetings will be in English
  • Good knowledge of Office tools (Excel, PowerPoint)

Salaire et avantages

Salaire : Salaire selon profil


Référence : LLKWALYTDEXBQR195

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