Global Marketing Director (temporary)IPSEN

Ipsen est un groupe biopharmaceutique mondial de taille moyenne, spécialisé dans les médicaments transformateurs dans trois aires thérapeutiques : l'oncologie, les maladies rares et les neurosciences. Forts de près de 100 ans d'expérience en développement, avec des Hubs mondiaux aux États-Unis, en France et au Royaume-Uni, nous focalisons nos efforts là où les besoins médicaux non satisfaits sont importants, grâce à la recherche et à l'innovation.

Nos équipes passionnées, présentes dans plus de 40 pays, se concentrent sur l'essentiel et s'efforcent chaque jour d'apporter des médicaments aux patients dans 88 pays. Nous construisons un environnement de travail qui met en avant un leadership centré sur l'humain et favorise une culture de collaboration, d'excellence et d'impact. Au sein d'Ipsen, chaque individu est encouragé à être soi-même, à grandir et à s'épanouir aux côtés du succès de l'entreprise. Rejoignez-nous dans notre démarche vers une croissance durable, en créant un impact réel sur les patients et la société.

Pour plus d'informations, visitez notre site web à l'adresse https://www.ipsen.com et suivez nos dernières actualités sur LinkedIn et Instagram.

SUMMARY OF THE POSITION

MAIN RESPONSIBILITIES

Global Brand Marketing :
• Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches
• Develops and implements global commercial/marketing activities such as core branded materials, advisory boards, congress presence, customer engagement plans, segmentation and targeting
• Develops communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs
• Benchmarks against competitors and proposes corrective actions where appropriate
• Continually reviews and consolidates competitive intelligence and customer insights

Execution of Brand Strategy:
• Ensures close relationship with affiliates and strong understanding of local market dynamics
• Works with partner agencies in driving the core campaign and materials
• Drives local alignment with global brand strategy & initiatives
• Supports affiliate teams with the roll out of global marketing plans and programs
• Works with affiliates to identify key performance drivers and align on priority scenarios
• Develops KPIs to measure impact of global marketing activities
• Tracks functional execution of KPIs to deliver the global brand strategy
• Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities

Market Insights and forecasting:
• Supports the development of the market research plan and acts as the marketing point for identified market research projects
• Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey. Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey
and driven by insights
• Develops meaningful actionable insights that reflect the needs of all key customer groups
• Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors
• Monitors the product life cycle landscape to ensure awareness of new insights
• In collaboration with decision support team develops the 5Y and long-range plan forecasts
• Develops in collaboration with finance and decision support monthly business performance reporting grounded in insights and communicated with strong business acumen

Cross Functional collaboration:
• Ensures strong cross functional engagement and collaboration with all members of the Global Brand Team in the development and implementation of global programs and activities
• Proactively seeks affiliate engagement and the sharing of best practices across the organisation

KNOWLEDGE, ABILITIES & EXPERIENCE

Education / Certifications:
• Degree-level education, ideally in life sciences or in business studies
Experience:
• Minimum of 7 years' experience in the pharmaceutical or biopharmaceutical industry in a marketing role with experience of specialty care products (rare diseases is a plus)
• Global marketing experience and in-country marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada)
Proven track record of marketing across multiple stages of a products life cycle
• Successful Global launch experience in speciality and/or rare disease, preferably in the specific therapeutic area
Languages:
• Fluent English is compulsory

Ethics and compliance:
• Complies with Company guidelines and country/industry standards on ethics and compliance
• Ensures strong compliance and adherence to all Ipsen SOPs and aligned to the global brand strategy
• Acts as a role model for ethical behaviour

More information

This role is a maternity cover position, starting in september 2026 for 7 months.

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