Regional Marketing Operations & Omnichannel Manager IMEAAdisseo

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Role Purpose

This is a hands-on execution and delivery role, not a supervisory or strategy role.

The Regional Marketing Operations & Omnichannel Manager personally builds and runs the region's omnichannel campaigns, owns the marketing platforms and data, and is accountable for the operational delivery of every marketing activity across IMEA. Alongside this, the role directly line-manages two operational team members based in Dubai and India, and is responsible for their objectives, performance and development.

The successful candidate is someone who has done this work themselves - in the tools, on the campaigns, with the numbers - and can continue to do so while building a team that can carry the run-rate.

1. Omnichannel Execution (hands-on)

• Personally build, launch and optimise campaigns across email, social, web, webinars, distributor and partner channels - briefing them out to an agency is not the expectation.
• Localise and activate global campaigns across 15+ IMEA markets, working directly in the platforms.
• Maintain a consistent content and messaging flow across all channels, and own the regional campaign calendar and asset library.
• Manage external agencies and vendors where used, while retaining full in-house execution capability.
• Work directly with Marketing Managers (Poultry, Ruminants, Aqua) and Sales to convert commercial priorities into live activity.

1. Platforms, Data & Automation

• Own day-to-day administration of the marketing automation stack and its integration with CRM: build audiences, workflows, forms, landing pages and nurture journeys.
• Build and maintain campaign dashboards and reporting; ensure lead capture, routing and sales follow-up work end to end.
• Maintain data quality, segmentation, and consent/opt-in compliance across the region.

1. Performance & Marketing Spend

• Track and report campaign, event and sponsorship performance against agreed KPIs - reach, engagement, lead volume and quality, pipeline contribution, cost per lead.
• Maintain the regional activity and spend tracker; support forecasting, PO and payment follow-up, and reconciliation with Finance. (Budget ownership sits with the Marketing Director; this role is accountable for accuracy, discipline and visibility.)
• Make evidence-based recommendations on where to stop, scale or reallocate spend.

1. Marketing Operations Excellence

• Own and complete the IMEA marketing operations framework: standard processes, templates, service levels, event playbooks, supplier structure and record-keeping.
• Treat documentation as a standing deliverable - processes and knowledge must live in the system, not in individuals.
• Consolidate and manage the regional supplier base for events and activities (venues, catering, logistics, travel, visa support) in coordination with Finance and Procurement.
• Ensure compliance with corporate policies, brand standards and local legal/regulatory requirements.

1. Team Management (2 direct reports)

• Directly line-manage the Marketing Activities Specialist (MEA, Dubai) and the Marketing Activities Admin (ISC, India) - remote, across countries and cultures.
• Set clear and measurable objectives, run regular one-to-ones, and manage performance actively, including addressing underperformance through a structured improvement plan.
• Allocate workload across a high annual volume of activities in 15+ markets, and build cover so no activity depends on a single person.
• Develop both team members' capability and progressively delegate run-rate execution.

1. Omnichannel Execution (hands-on)

• Personally build, launch and optimise campaigns across email, social, web, webinars, distributor and partner channels - briefing them out to an agency is not the expectation.
• Localise and activate global campaigns across 15+ IMEA markets, working directly in the platforms.
• Maintain a consistent content and messaging flow across all channels, and own the regional campaign calendar and asset library.
• Manage external agencies and vendors where used, while retaining full in-house execution capability.
• Work directly with Marketing Managers (Poultry, Ruminants, Aqua) and Sales to convert commercial priorities into live activity.

1. Platforms, Data & Automation

• Own day-to-day administration of the marketing automation stack and its integration with CRM: build audiences, workflows, forms, landing pages and nurture journeys.
• Build and maintain campaign dashboards and reporting; ensure lead capture, routing and sales follow-up work end to end.
• Maintain data quality, segmentation, and consent/opt-in compliance across the region.

1. Performance & Marketing Spend

• Track and report campaign, event and sponsorship performance against agreed KPIs - reach, engagement, lead volume and quality, pipeline contribution, cost per lead.
• Maintain the regional activity and spend tracker; support forecasting, PO and payment follow-up, and reconciliation with Finance. (Budget ownership sits with the Marketing Director; this role is accountable for accuracy, discipline and visibility.)
• Make evidence-based recommendations on where to stop, scale or reallocate spend.

1. Marketing Operations Excellence

• Own and complete the IMEA marketing operations framework: standard processes, templates, service levels, event playbooks, supplier structure and record-keeping.
• Treat documentation as a standing deliverable - processes and knowledge must live in the system, not in individuals.
• Consolidate and manage the regional supplier base for events and activities (venues, catering, logistics, travel, visa support) in coordination with Finance and Procurement.
• Ensure compliance with corporate policies, brand standards and local legal/regulatory requirements.

1. Team Management (2 direct reports)

• Directly line-manage the Marketing Activities Specialist (MEA, Dubai) and the Marketing Activities Admin (ISC, India) - remote, across countries and cultures.
• Set clear and measurable objectives, run regular one-to-ones, and manage performance actively, including addressing underperformance through a structured improvement plan.
• Allocate workload across a high annual volume of activities in 15+ markets, and build cover so no activity depends on a single person.
• Develop both team members' capability and progressively delegate run-rate execution.