CDD - Global Media and Measurement DirectorPERNOD RICARD

Pernod Ricard est un leader mondial du secteur des vins et spiritueux, associant des savoir-faire uniques dans la fabrication de ses produits, le développement de ses marques et leur distribution mondiale.

Notre vaste portefeuille, allant du premium au luxe, compte notamment la vodka Absolut, le pastis Ricard, les scotch whiskies Ballantine's, Chivas Regal, Royal Salute et The Glenlivet, le whisky irlandais Jameson, le cognac Martell, le rhum Havana Club, le gin Beefeater, la liqueur Malibu ou les champagnes Mumm et Perrier-Jouët.

Nous sommes un groupe qui a une âme : une entreprise avec des valeurs familiales, ancrée dans nos terroirs et notre héritage. Nous assurons la croissance à long terme de nos marques, dans le respect des individus et de l'environnement, tout en permettant à nos plus de 19 500 collaborateurs dans le monde entier d'être les ambassadeurs de notre authentique culture de la convivialité, porteuse de sens, inclusive et responsable.

Notre raison d'être, notre mission, notre ambition et notre culture définissent qui nous sommes et propulsent notre succès collectif.

Nous valorisons la diversité et la solidarité au sein de notre organisation et dans nos relations avec nos parties prenantes. Nous sommes convaincus que la diversité de nos parcours, de nos expériences et de nos savoir-faire sont les moteurs de notre créativité. Votre personnalité, votre regard, votre intuition et vos idées comptent !

Nos méthodes de recrutement se concentrent donc sur les compétences et le savoir-être et nous accueillons tous types de talents.

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Global Media and Measurement Director! You will be based at The Island, our office in central Paris.

Position Summary

Championing the moments that drive our consumers closer to our brands (Absolut Vodka, Jameson, Chivas Regal, Havana Club, Ballantine's and more than 200 in the portfolio) is at the core of Pernod Ricard's global Consumer Journey & Marketing Performance strategy; therefore it is business-critical that the Group makes sharp, disciplined choices from marketing investment decisions (market, brand, touchpoint, platform) to best-in-class media execution.

To maximize the ROI of our marketing investment through optimal mix and execution excellence, we are searching for a Global Media and Measurement Director to join the Global Marketing team and help drive this transition into the evolved Global Media and Measurement team within broader Global CoE (Center of Expertise). This is a fixed-term role (CDD) of 8 months.

Reporting to the Global Consumer Journey and Marketing Performance Director, the Global Media and Measurement Director will steer the implementation of our Group omni-media strategy and an advanced marketing performance measurement framework - transforming insights into best-in-class execution guidelines for markets across brands & channels. This role is critical in driving data-informed decision-making, optimizing marketing investments across touchpoints, and enabling sustainable growth for our portfolio of brands.

You will oversee a talented, international team of media and performance experts focused on understanding, measuring and improving marketing ROI through executional excellence, advanced analytics and marketing mix modeling.

Your key missions:

MEDIA EXECUTION EXPERTISE, THOUGHT LEADERSHIP & GOVERNANCE - Drive executional excellence in media activations to maximize Working A&P and audience reach.

• Provide strategic framework and codify/track execution best practices across media channels:
  paid & owned social, influencer/creator, digital, eRetail and traditional

• Manage global relationships with partner media agencies & platforms (Meta, Google, Teads..) incl annual JBPs & multi-market pitches as part of our long-term Group media agency consolidation vision

• Test & learn on new platforms, ad tech and stakes (e.g. sustainable media) to future-proof our mix

• Structure our holistic marketing performance framework on online/offline media, across paid/owned/earned/shared channels, and at portfolio, brand, campaign and touchpoint levels

MARKETING EFFECTIVENESS - Support the improvement of our Group A&P ROS and Working/Non-Working A&P ratio

• Expert guidance & steer: support Markets in measuring & explaining Return on Sales (ROS) of their A&P investment to help improve effectiveness through optimal spend levels & execution by touchpoint, leveraging Matrix (our internal Marketing Mix Model). Build transversal learnings, share best practices and monitor/increase markets' adoption of strategic recommendations.

• Support at Group-level bolder A&P allocation choices and track/share learnings and levers with Top Management to continue improving our Working/Non-Working A&P ratio

• Curate our marketing performance data ecosystem: from capture, to validation, to measurement (Matrix MMM, Extract data collection, Execution Tracker, Digital Media Cockpit…)

If you recognize yourself in the description below, don't wait to apply!

• 15+ years of experience in Media, Digital Marketing, or Marketing Effectiveness, with at least 5 years in a Head of/Director-level capacity.

• Proven track record within a Global CPG (Consumer Packaged Goods) organization or a top-tier Media Agency leading global CPG accounts.

• Demonstrated success in guiding and steering the strategic investment direction of multi-million dollar global A&P (Advertising & Promotion) budgets and optimizing Working/Non-Working ratios..

• Deep expertise across the full funnel-from traditional (TV/OOH) to digital (Programmatic, Paid Social, Search) and emerging channels (eRetail, Influencer/Creator economy)

• High proficiency in Marketing Mix Modeling (MMM), attribution modeling, and Return on Sales (ROS) analysis. You should be able to translate complex data into "so-what" insights for executive leadership.

• Expert-level experience in managing multi-market pitches and driving high-level Joint Business Plans (JBPs) with platforms/publishers

• Familiarity with marketing technology (MarTech/AdTech) stacks, data governance, and the "capture-to-validation" pipeline of marketing data.

Leadership & Soft Skills

• Change Management: Ability to lead a team through an organizational transition with empathy and clear vision.

• Stakeholder Influence: A "diplomat-negotiator" mindset. You must be able to influence Marketing Leaders and Expert teams to adopt global frameworks.

• International Mindset: Experience animating diverse, remote, and international teams across multiple time zones and cultures.

• Agility: As this is an 8-month CDD, the ability to onboard rapidly and deliver immediate impact is critical.

Bonus Qualifications (Advantage)

• Direct experience in the Alcohol & Spirits industry (understanding the "dark market" advertising regulations).

• Experience in B2B2C environments (where the consumer journey involves third-party distributors or retailers).

• Familiarity with AI-driven media optimization tools.

Wait, there's more…

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work remotely (up to 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…

Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.

Job Posting End Date:

Target Hire Date:

2026-04-01

Target End Date:

2026-12-31