Marketing Manager (F-M-D)Bureau Veritas

Rejoindre Bureau Veritas, c'est rejoindre une entreprise française qui a développé son réseau pour devenir un groupe mondial. Avec 8500 collaborateurs en France et plus de 84 000 répartis dans 140 pays, Nous sommes le leader mondial des services d'inspection, de certification et d'essais en laboratoire.

Acteur de confiance, Nous accompagnons nos clients dans leur mise en conformité réglementaire et nous les aidons à améliorer leur performance et à réduire les risques liés à leurs activités.

Chez Bureau Veritas, nous avons une culture d'entreprise unique. Nous sommes guidés par l'intégrité, l'éthique, l'impartialité et l'indépendance. Ces principes fondamentaux sont la clé de notre réputation et de la relation de confiance avec nos clients.

Travailler chez Bureau Veritas, c'est faire partie d'une organisation apprenante qui encourage la diversité et évoluer dans un contexte multiculturel pour rendre notre monde plus sûr et plus durable.

Vous recherchez une entreprise qui contribue à améliorer le monde dans lequel nous vivons ? Rejoignez les équipes Bureau Veritas !

Are you attracted to strategic marketing planning and driving business growth through data-driven campaigns?

Join our team! Working autonomously on varied projects, you will develop your expertise in a stimulating and supportive environment.

YOUR EVERYDAY EXPERIENCE IF YOU JOIN US

As part of our global expansion strategy, we are recruiting for our Bureau Veritas Global Marketing Team a Marketing Manager (F-M-D) on a permanent contract.

Reporting to the Head of Portfolio Marketing, you will join a dynamic team based at one of our European offices.

You will work closely with our Product Lines leadership teams, marketing operations specialists, and market intelligence experts within the framework of developing and executing comprehensive marketing strategies that drive business growth and pipeline generation.

WHAT YOU WILL ACCOMPLISH

Your mission is to craft strategic marketing visions and develop comprehensive marketing plans that drive Product Lines growth, ensuring alignment between business objectives and effective marketing execution. Your role is essential to creating business value, building a healthy sales pipeline, and increasing brand awareness in the market.

You will:

• Develop and lead the elaboration of PLs' integrated marketing plans in collaboration with key PLs leaders, ensuring alignment between business goals, marketing strategy, and operational execution

• Analyze market trends, customer insights, and competitive intelligence to identify new opportunities and inform the marketing strategy

• Collaborate cross-functionally to create cohesive, multi-channel marketing plans that maximize impact and return on investment

• Manage the marketing budget for the PLs in scope, calling for resources effectively to support strategic initiatives

• Define and track key performance indicators (KPIs) to measure the success of marketing programs, activities, and campaigns

• Provide strategic guidance and direction to the marketing operations team to ensure seamless execution of campaigns

• Foster a data-driven, test-and-learn culture

• Serve as a subject matter expert and thought leader for the PLs you own, advising the executive team on marketing-related decisions

• Serve as GPL Marketing SPOC for PLs interlocutors and filter out + prioritize their marketing asks based on strategy fit, budget & resources availability

THE SKILLS THAT WILL MAKE YOU STAND OUT

Strategic marketing planning expertise in B2B/complex B2C environments - Enables you to craft comprehensive marketing visions that translate into measurable business growth and pipeline generation for our Product Lines.

Data analysis and performance measurement proficiency - Allows you to identify market opportunities, optimize marketing investments, and demonstrate clear ROI through KPI tracking.

Multi-channel campaign development and event management expertise - Ensures you can create cohesive, integrated campaigns and high-impact events that maximize reach and generate qualified leads.

Marketing technology knowledge (CRM, automation, CMS) - Enables you to leverage digital tools to streamline campaign execution and enhance performance measurement.

Project and budget management skills - Allows you to effectively allocate resources, manage marketing budgets (100-300k€), and ensure seamless execution of strategic initiatives.

Visionary strategic mindset with collaborative leadership - Helps you translate business goals into impactful marketing initiatives while inspiring cross-functional teams and fostering strong stakeholder relationships.

Agile and adaptable approach with excellent communication skills - Ensures you can pivot strategies in response to market changes, influence stakeholders, and serve as a thought leader for marketing decisions.

Innovative, analytical, and solution-oriented mindset - Drives marketing innovation, fosters a test-and-learn culture, and ensures you consistently deliver measurable results while staying current with industry trends.

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