Regional Marketing Director Europe Sofitel, MGallery & EmblemsGroupe ACCOR

Accor est un leader mondial de l'hôtellerie, fort de plus de 5 000 hôtels et de 10 000 espaces de restauration et bars implantés dans 110 pays. Le groupe déploie un écosystème hôtelier pleinement intégré, qui compte parmi les plus diversifiés du secteur. Celui-ci associe des enseignes de luxe et haut de gamme à des offres milieu de gamme et économiques, adossées à des concepts lifestyle exclusifs, lieux de spectacle et de divertissement, vie nocturne, restaurants et bars, résidences privées, hébergements partagés, services de conciergerie, espaces de co-working... Accor dispose ainsi d'un portefeuille de marques incomparables, animé par quelque 300 000 collaborateurs à travers le monde. Plus de 65 millions de membres bénéficient par ailleurs du programme de fidélité complet du groupe, ALL - Accor Live Limitless, le compagnon lifestyle du quotidien, qui donne accès à un large éventail de récompenses, de services et d'expériences. Le groupe s'attache en outre, au travers de ses initiatives Planet 21 - Acting Here, Accor Solidarity, RiiSE et ALL Heartist Fund initiatives, à agir concrètement en matière d'éthique et d'intégrité professionnelle, de tourisme responsable, de développement durable, d'engagement solidaire, de diversité et d'inclusion.

La Maison is a collection of 4 exclusive luxury hotel brands MGallery, Sofitel, Sofitel Legend and Emblems, present in 38 countries, celebrating unique moments rooted in their destinations.
Our signature
We encourage diversity. Each Talent of 'La Maison' expresses itself with authenticity, joie de vivre in inclusive environments and has the opportunity to surprise our guests by creating tailor-made experiences, with the possibility of always going further every day, while celebrating the local culture.
Join La Maison to aim for excellence and live to the fullest what drives you!

What we offer

La Maison Sofitel, Sofitel Legend, MGallery & Emblems is founded on a set of values that define our distinctive culture. These values unite all our talents around the achievement of common goals and principles. They define the way we interact with our guests, colleagues and communities, and guide our behavior.

Our values are:

• Passion & pride: be passionately in love with our brands, our guests and our people. Use our E.Q.
• Excellence: comprehensive business approach, driving all levers to be best-in-class hoteliers
• Empowerment: we are all Entrepreneurs, fully accountable, with strong KPIs and freedom too
• Trust & Transparency: share everything, no taboo. Feedback is a gift
• Long-term relationship: with owners as well as talent. Creating a strong sense of belonging.
• Bespoke & free: 100% experience-driven. Tailored services. Unlock creativity.
• Proximity: Family spirit, responsiveness, solidarity & constant dialogue with the field

A career that lets your passion shine

As Regional Marketing Director for Europe (excluding France), you will oversee the deployment of the marketing strategy for Sofitel, MGallery & Emblems in your region: you will ensure the operational implementation and marketing amplification of all the brand roadmaps and projects.

The ultimate goal is to elevate our brands in the European region by ensuring a seamless alignment between the global brand vision and hotel operations.

You will be based in our headquarters in Issy-les-Moulineaux, France and will report to the VP Openings, Guest experience and Regional Marketing.

Key interactions

• As Regional Marketing Director, you will work in close collaboration with the global and regional team, ensuring the brand's identity and values are consistently communicated across all marketing platforms
• You will be in charge of sharing the vision of Sofitel, MGallery & Emblems brands with the owners, the hotel's General Managers and the hotel marketing teams to maintain brand integrity and position the properties as premium offerings in their markets
• Internally:
  • Global Marketing & Brand, Topline and Performance, Operations, Development, Procurement, Design & Technical Services, Food & Beverage, IT, ESG, Talent & Culture, Public Relations, Loyalty
• Externally:
  • General Managers, Hotel Directors Of Sales & Marketing, Hotel Marketing Managers, Owners, Agencies, External partners

Your key missions and responsibilities:

1. Definition and adaptation of 360° regional marketing plans for Sofitel, Sofitel Legend, MGallery and Emblems

• Adaptation of global marketing roadmaps to the European landscape by knowing precisely the network you have in charge, regional guests' expectations as well as local competition.
• Amplification of global brand momentums through local PR, social media and influence actions, as well as hotel activations and events.
• Tracking and monitoring of the performance of the define marketing actions through campaign reports
• Forecast, follow-up and management of regional marketing budgets

1. Sofitel, Sofitel Legend, MGallery and Emblems' hotels supervisor for a seamless roll-out of the brand visions:

• Cascading and adaptation of the brand guidelines to the hotels in Europe
• Implementation of the brand standards, visual identities and brand assets
• Rolling out of the social media, influence and PR guidelines and tools

1. Brand guardian & ambassador in Europe:

• Presentation of marketing plans and attendance to business reviews with Owners
• General Managers, Hotel Directors of Sales & Marketing's go-to person to ensure consistency between global communication and in-hotel experience
• Direct support to regional corporate teams for all brand-related documents and key presentations (Operations, Development, Opening Team, Luxury Sales, Guest Experience, Performance, e-commerce, Revenue Management, etc)
• Regional brand spokesperson (internal conventions and conferences, etc.)

Experience

• University education at Bac +5 level or business school (e.g.: Master's degree in marketing, communication, marketing management, commercial strategies, hospitality, etc.)
• Typically 5 to 7+ years of experience in marketing, with at least 3 years in a senior or leadership role in luxury hospitality or a related industry

Qualification

• Mastery of operational marketing techniques and ability to adapt and roll out a marketing action plan (including social media, events and PR)
• Deep understanding of the luxury market, travel and tourism trends, and consumer behavior in the high-end hospitality sector
• Excellent interpersonal skills and charisma, to federate all the stakeholders around the brands and the projects
• Prominent verbal and written communication skills in French and English with a strong capacity for synthesis
• Robust rigor, autonomy and organization skills, to be able to coordinate and run multiple projects simultaneously, at different stages of progress