Brand Management & Guest Experience Manager - Premium Brands (M/F/X)Groupe ACCOR

Accor est un leader mondial de l'hôtellerie, fort de plus de 5 000 hôtels et de 10 000 espaces de restauration et bars implantés dans 110 pays. Le groupe déploie un écosystème hôtelier pleinement intégré, qui compte parmi les plus diversifiés du secteur. Celui-ci associe des enseignes de luxe et haut de gamme à des offres milieu de gamme et économiques, adossées à des concepts lifestyle exclusifs, lieux de spectacle et de divertissement, vie nocturne, restaurants et bars, résidences privées, hébergements partagés, services de conciergerie, espaces de co-working... Accor dispose ainsi d'un portefeuille de marques incomparables, animé par quelque 300 000 collaborateurs à travers le monde. Plus de 65 millions de membres bénéficient par ailleurs du programme de fidélité complet du groupe, ALL - Accor Live Limitless, le compagnon lifestyle du quotidien, qui donne accès à un large éventail de récompenses, de services et d'expériences. Le groupe s'attache en outre, au travers de ses initiatives Planet 21 - Acting Here, Accor Solidarity, RiiSE et ALL Heartist Fund initiatives, à agir concrètement en matière d'éthique et d'intégrité professionnelle, de tourisme responsable, de développement durable, d'engagement solidaire, de diversité et d'inclusion.

Join Accor - a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group's global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

You play a key role in supporting the transformation and evolution of two of our premium brands, connecting to workstreams that shape and support each brand's core idea, including building tools that support communication, integration and alignment across a multitude of global and regional stakeholders. You value collaboration and critical thinking, you are insatiably curious and love connecting with bright international minds to be part of building global brands from strategy, product evolution through to internal and external communications.

Brand Experience Design:

• Collaborate with subject matter experts (internal teams, external partners) to
• Assist in the ideation, development and enhancement of brand strategy, products, sub-brands, and signature brand moments.
• Help implement strategic partnerships to enrich guest engagement and deliver unique, memorable experiences.
• Contribute to talent experience tools, touchpoint optimization, and sustainability integration. Contribute to the design and optimization of talent experience tools, ensuring brand culture is embedded across employee touchpoints.
• Integrate sustainability and ESG initiatives into brand strategies to enhance long-term impact.
• Support the development and execution of the brand customer journey, ensuring seamless deployment across all touchpoints.

Brand Compliance and Product Strategy:

• Help implement design guidelines and create briefs and specifications to enhance product
• Support the development of brand cost and investment models
• Support portfolio management initiatives, including PURE (Property Upgrades, Renovations, and Enhancements), to optimize brand equity and asset value.

Brand Health Monitoring:

• Track brand performance and assist with monitoring guest satisfaction.

Brand-Led Culture & Marketing Excellence

• Contribute to building a brand-centric culture, fostering alignment and governance across key stakeholders, regional and hotel teams
• Assist in developing internal training, communication, and engagement initiatives to reinforce brand identity and values.
• Act as a liaison between internal teams and external agencies, to align with brand positioning and strategic objectives.
• Oversee day-to-day operational tasks, including document management, filing, management of internal tools/platforms, and administrative support.
• Maintain brand assets, databases, and guidelines, ensuring stakeholders have access to the latest tools and resources.
• Support management of milestones and internal communications throughout the year such as: budget planning, stakeholder meetings, newsletters etc.

• Masters degree in Brand management/marketing
• 5+ years in Marketing, preferably Brand Management experience
• Strong affinity with hospitality
• Strategic oriented and analytical mind
• Excellent communications skills (writing and speaking) in French & English
• Ability to work transversally
• Ability to influence
• Project Management

Why join us?

And what are our commitments?

To the world

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor:

• Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

• ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.
• A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
• Sustainable Mobility Package for using an eco-friendly means of transportation or a "company bike" program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.
• Meal vouchers with a face value of €11.
• A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents.
• Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well-being and sports spaces on site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.
We know how to adapt to the specific needs of our employees, particularly those with disabilities.
We encourage all applications, without distinction of gender, so dare to apply!

For us, recruitment is above all a story of encounters.

Does this role appeal to you? Apply, and we will offer you:

• An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you,
• One or more interviews with managers and team members,
• For certain roles, you may also be asked to complete a test or case study, as well as a questionnaire about your personality and motivations.
• A final interview with our Human Resources team to discuss our Group culture, working environment, training program, and career prospects, as well as the different Group benefits.
• Personalized feedback.