E-Commerce Marketing Specialist - France & UKSodiaal

Yoplait is part of Sodiaal, France's leading dairy cooperative, collecting and adding value to the milk of more than 10,000 farmer members.
For 60 years, Yoplait has been innovating with brands such as Panier de Yoplait, Yop, and Petits Filous, manufactured and created in our factories and R&D centre in France. The inventor of fruit and drinking yogurt, the brand is also present in nearly 40 countries.
Join us to contribute to our growth project.
Sodiaal is a disability-friendly cooperative.

Permanent position based in Boulogne-Billancourt (92).
Reporting to the E-Commerce Director, you lead the e-commerce marketing strategy for our brands across France and the United Kingdom. At the intersection of marketing, commercial, and digital, you are the marketing lead within the team: you set the standards, coordinate stakeholders, and ensure flawless execution across all online touchpoints.
You work closely with marketing and commercial teams, retail partners, and agencies.
Digital shelf & shopper experience
* Define the e-commerce shopper strategy and digital presence standards for our brands across retailer platforms (France & UK)
* Bring the e-commerce dimension into every step of the CPP (Commercial Planning Process) to guide commercial teams
* Lead retailer meetings on e-merchandising and provide recommendations to improve brand visibility and category standards
* Drive digital shelf performance (content score, search ranking, conversion) with commercial teams
* Monitor the competitive landscape on e-retailer platforms (content, search, pricing, share of voice)
Retail Media & campaigns
* Define the e-RM investment strategy for France & UK and manage budget allocation
* Activate media levers in collaboration with agencies and brand teams (display, search, promogaming, couponing)
* Initiate test & learn programmes on digital media and formalise learnings
* Build performance reports and identify actionable insights
Content & visual excellence
* Ensure visuals (hero pack & secondary images), content and enhanced content meet e-commerce guidelines and accessibility standards
* Define the SEO strategy for product pages on retailer platforms
* Run A/B tests on product pages to optimise conversion rates
* Own e-commerce processes and best practices - marketing handles execution
* Animate the ratings & reviews strategy and leverage consumer insights
AI Roadmap
* Drive AI-generated e-commerce visuals (hero packs, enhanced content)
* Plan and optimise e-RM campaigns through AI
* Identify and deploy AI solutions to improve content quality and efficiency
* Train and upskill the team on AI tools applied to e-commerce

Your profile
Master's degree (Bac+5), business school or equivalent.
Minimum 5 years of experience in e-commerce marketing, ideally in FMCG.
* Solid command of e-commerce analytics tools (Nielsen/Circana, retailer analytics)
* Experience managing e-Retail Media budgets and performance campaigns (ROAS, CPC, share of voice)
* Comfortable working cross-functionally and able to align teams without direct authority
* Curious about AI tools and their practical applications in content and media
* Fluent English required (UK scope)