VP Marketing Performance F/M/XGroupe ACCOR

Accor est un leader mondial de l'hôtellerie, fort de plus de 5 000 hôtels et de 10 000 espaces de restauration et bars implantés dans 110 pays. Le groupe déploie un écosystème hôtelier pleinement intégré, qui compte parmi les plus diversifiés du secteur. Celui-ci associe des enseignes de luxe et haut de gamme à des offres milieu de gamme et économiques, adossées à des concepts lifestyle exclusifs, lieux de spectacle et de divertissement, vie nocturne, restaurants et bars, résidences privées, hébergements partagés, services de conciergerie, espaces de co-working... Accor dispose ainsi d'un portefeuille de marques incomparables, animé par quelque 300 000 collaborateurs à travers le monde. Plus de 65 millions de membres bénéficient par ailleurs du programme de fidélité complet du groupe, ALL - Accor Live Limitless, le compagnon lifestyle du quotidien, qui donne accès à un large éventail de récompenses, de services et d'expériences. Le groupe s'attache en outre, au travers de ses initiatives Planet 21 - Acting Here, Accor Solidarity, RiiSE et ALL Heartist Fund initiatives, à agir concrètement en matière d'éthique et d'intégrité professionnelle, de tourisme responsable, de développement durable, d'engagement solidaire, de diversité et d'inclusion.

Accor Tech & Digital is the power engine of Accor technology, digital business and transformation. Our 5,000 talents are committed to deliver the best tech and digital experiences to our guests, hotels and staff across 110 countries and to shape the future of hospitality.

Accor Tech & Digital, jobs in the tech field where intelligence is above all human!

Accor Tech & Digital is the innovation and technological transformation lab of the world leader in hospitality.

Our teams, known as Heartists®, bring together the best of hospitality with the best of tech and digital. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.

Here, we create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries.

Here, we are at the heart of an incredible playground for technological transition and the design of digital products and services for our customers and hotel teams.

Here, your scope will know no boundaries;

So join us and dare to make an impact on the world!

Here is where your greatest challenge awaits you:

As the VP Marketing Performance, you will lead the global acceleration, optimization, and scaling of our Full-Funnel (FF) marketing model. Reporting directly to the SVP E-Commerce & Customer Engagement, you will drive company-wide adoption of a unified operating model across all entities, including Premium, Midscale & Economy (PME), ALL Accor, and Luxury & Lifestyle (L&L).

Your mission is to transform marketing from a cost center into a measurable value driver by combining executive leadership, data-driven strategy, and rigorous process optimization.

Your mission:

1. Strategic Leadership & Full-Funnel Vision

• Unified Model: Lead the global expansion of the Full-Funnel marketing model across all Accor entities.
• Methodology: Define and implement best-in-class methodologies and governance models to ensure performance consistency.
• Strategic Alignment: Partner with Global Brand teams and regional leaders to align marketing strategies with business objectives.
• Funnel Stages: Define the strategic vision across the customer journey: Upper, Mid and low funnel stages

2. Performance Measurement & MMM Strategy

• Advanced Measurement: Oversee iCoE Methodologies, specifically focusing on Marketing Mix Modeling (MMM), incrementality tests, and data-driven attribution.
• KPI Standardization: Track and analyze standardized funnel metrics such as ROAS, CAC, and CLTV.
• Budget Optimization: Leverage MMM insights to provide high-level recommendations for budget allocation per funnel step and lever.
• Reporting: Ensure robust reporting frameworks to monitor marketing impact across Paid, Owned, and Earned channels.

3. Orchestration & Execution

• Omnichannel Strategy: Support the deployment of audience-first, data-driven media strategies from briefing to execution. Coordinate the Global Integrated Communication Plan (ICP) across PME, ALL, and L&L
• Consistency: Provide global creative, audiences and media perspectives to optimize campaign planning and ensure consistent customer journeys across all touchpoints.
• Tool Adoption: Lead the adoption of global tools (e.g., Asana for ICP management) and ensure compliance with data taxonomy.

4. Governance & Transformation

• Change Management: Act as a strategic lead for full-funnel marketing adoption. Continuously refine processes and methodologies to harmonize operations across global entities where impactful.
• Knowledge Sharing: Enable global team excellence through structured best-practice exchanges and proactive upskilling initiatives.
• Stakeholder Management: Serve as the primary liaison for Procurement and Legal to ensure seamless agency contract lifecycle management.

5. Strategic Agency Governance & Procurement Partnership

• Publicis Relationship Management: Serve as the primary global lead for the relationship with Publicis, ensuring operational excellence and strategic alignment across all regions and brands.
• Efficiency & Scale: Partner with the Procurement and Legal teams to lead global negotiations, leveraging Accor's scale to optimize costs and contractual terms.
• AI-Driven Productivity: Identify and capture productivity gains enabled by Generative AI and automation within agency workflows to reinvest savings into media performance.
• Global Contract Oversight: Oversee agency contract management and performance audits for ALL Accor.

And you?

• Seniority: 12+ years of leadership in digital marketing, media strategy, or performance marketing within global, large-scale environments.
• Leadership & Governance: Proven track record in matrixial and multi-brand organizations, with the ability to structure governance and define cross-lever methodologies across Brands, Hubs, and levers.
• Full-Funnel Expertise: Deep mastery of Omnichannel & Full-Funnel marketing, bridging the gap between brand awareness and conversion.
• Data-Driven Decision Making: Expert at leveraging consolidated data insights to drive strategic pivots and business growth.
• Agency Management: Strong experience in leading and challenging marketing agencies to ensure alignment with global business objectives.
• Language: Fluent in English; proficiency in additional languages is a distinct advantage.

Hard Skills

• Measurement & Analytics: Advanced knowledge of marketing measurement methods, including MMM (Marketing Mix Modeling) and Incrementality, to optimize long-term budget efficiency.
• Financial Acumen: Strategic expertise in budget allocation and the definition of transversal performance KPIs to ensure holistic ROI tracking.
• AI & Innovation: Future-focused mindset with an orientation toward AI-powered media efficiency and predictive analytics.
• Process Optimization: Excellence in streamlining workflows and harmonizing methodologies across diverse global entities.

Soft Skills

• Strategic Vision: Ability to translate complex market trends into actionable Business Acumen.
• Change Leadership: A catalyst for transformation, driving the adoption of new marketing paradigms across a global network.
• Collaborative Influence: Skilled at navigating complex stakeholder landscapes (Procurement, Legal, Global Teams, Brands & Markets) to achieve consensus.
• Performance Mindset: A relentless focus on measurable outcomes and operational excellence.

Accor dares to impact:

- the world

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.

- Specifically, at Accor Tech & Digital:

• Remote work available several days per week from France, with flexible work options: work from home, from our offices, or even from our hotels and coworking spaces through Worklib.
• Every…