Director Strategic Projects External Comms - Europe & North AfricaGroupe ACCOR

Accor est un leader mondial de l'hôtellerie, fort de plus de 5 000 hôtels et de 10 000 espaces de restauration et bars implantés dans 110 pays. Le groupe déploie un écosystème hôtelier pleinement intégré, qui compte parmi les plus diversifiés du secteur. Celui-ci associe des enseignes de luxe et haut de gamme à des offres milieu de gamme et économiques, adossées à des concepts lifestyle exclusifs, lieux de spectacle et de divertissement, vie nocturne, restaurants et bars, résidences privées, hébergements partagés, services de conciergerie, espaces de co-working... Accor dispose ainsi d'un portefeuille de marques incomparables, animé par quelque 300 000 collaborateurs à travers le monde. Plus de 65 millions de membres bénéficient par ailleurs du programme de fidélité complet du groupe, ALL - Accor Live Limitless, le compagnon lifestyle du quotidien, qui donne accès à un large éventail de récompenses, de services et d'expériences. Le groupe s'attache en outre, au travers de ses initiatives Planet 21 - Acting Here, Accor Solidarity, RiiSE et ALL Heartist Fund initiatives, à agir concrètement en matière d'éthique et d'intégrité professionnelle, de tourisme responsable, de développement durable, d'engagement solidaire, de diversité et d'inclusion.

Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.

PURPOSE OF THE JOB:

We are seeking an experienced and dynamic Director to lead and execute impactful strategic Communications projects and initiatives across Europe and North Africa. This role is pivotal in crafting, delivering and maintaining consistent regional messaging and content that align with our brand identity. The role will also spearhead strategic regional announcements and campaigns that increase visibility of the Accor Group and the Premium, Midscale & Economy Brands across all types of media in the region.

MAIN COMPLEXITY / CRITICAL ISSUES IN THE JOB:

• Manage Communications activities across culturally diverse markets while ensuring consistent messaging tailored to Europe and North Africa.

• Create overarching and compelling storytelling of Accor's Premium, Midscale and Economy brands that is representative of a very diverse and fast-paced region.

TASKS/ MAIN ACCOUNTABILITIES:

• Lead the management of strategic Communications' projects, campaigns, and messaging mapping for the Europe and North Africa team.
• Oversee and coordinate strategic announcements, key company milestones and media approach within the region.
• Spearhead the implementation of key campaigns and projects ensuring alignment with overall company objectives and timely delivery.
• Develop and maintain consistent press toolkits and materials, including briefings, bios, and country overviews for the region as well as key priority markets.
• Build and nurture relationships with key stakeholders.
• Monitor and evaluate campaign performance, delivering actionable insights and comprehensive reports.
• Collaborate with cross-functional teams to align activities with broader marketing and business strategies.
• Keep abreast of industry trends and competitor activities to proactively enhance Communications efforts.
• Management and coordination of agencies (project based) and suppliers with special regards to streamlined and simultaneous external communication.

QUALIFICATION / COMPETENCIES:

• Proven experience in managing and collaborating with international team and agencies to deliver impactful campaigns.
• Exceptional organisational and project management skills, with the ability to juggle multiple priorities effectively.
• Exceptional interpersonal skills for building and maintaining relationships with internal and external stakeholders and cross-functional teams.
• Creative thinker with the ability to develop and implement innovative Communications strategies.
• Ability to identify and create core messages in line with the company strategy.
• Strong written and verbal communication skills, with an eye for detail and consistency.

Experience in media relations and stakeholder engagement, particularly within Europe.

REQUIRED SKILLS AND KNOWLEDGE:

• Business fluent in French and English, with the ability to craft high-quality Communications materials. Additional languages are a plus.
• Familiarity with Communications tools and platforms for monitoring, reporting, and content creation.
• Understanding of the hospitality and travel industry and trends.

EXPERIENCE NEEDED:

• Degree in Public Relations, Communications, Marketing, or related field.
• 6+ years of experience in a communications role in-house or with an agency.