Global Brand Activation Director – Midscale & Economy Brands (F/M/X)Groupe ACCOR

Accor est un leader mondial de l'hôtellerie, fort de plus de 5 000 hôtels et de 10 000 espaces de restauration et bars implantés dans 110 pays. Le groupe déploie un écosystème hôtelier pleinement intégré, qui compte parmi les plus diversifiés du secteur. Celui-ci associe des enseignes de luxe et haut de gamme à des offres milieu de gamme et économiques, adossées à des concepts lifestyle exclusifs, lieux de spectacle et de divertissement, vie nocturne, restaurants et bars, résidences privées, hébergements partagés, services de conciergerie, espaces de co-working... Accor dispose ainsi d'un portefeuille de marques incomparables, animé par quelque 300 000 collaborateurs à travers le monde. Plus de 65 millions de membres bénéficient par ailleurs du programme de fidélité complet du groupe, ALL - Accor Live Limitless, le compagnon lifestyle du quotidien, qui donne accès à un large éventail de récompenses, de services et d'expériences. Le groupe s'attache en outre, au travers de ses initiatives Planet 21 - Acting Here, Accor Solidarity, RiiSE et ALL Heartist Fund initiatives, à agir concrètement en matière d'éthique et d'intégrité professionnelle, de tourisme responsable, de développement durable, d'engagement solidaire, de diversité et d'inclusion.

Join Accor - a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group's global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

As Global Brand Activation Director for the Midscale & Economy brands, you will lead the global brand activation, partnership, and ambassador strategy during the maternity cover period. You will oversee the end-to-end delivery of the brand activation agenda, ensuring seamless execution of global partnerships, ambassador programs, and key campaign activations and events at a global level.

Acting as the main liaison between global, regional, and local marketing teams, you will ensure alignment, brand excellence, and measurable business impact. This role combines strategic leadership with hands-on execution. This role is ideal for a seasoned marketer who thrives in dynamic, international environments, is passionate about building meaningful brand experiences, and has a strong eye for detail

Role Responsibilities

• Lead and implement the global brand activation and partnership roadmap for Midscale & Economy brands in 2026, while initiating 2027 planning in line with brand objectives.
• Manage and oversee existing global partnerships and ambassador relationships, including contracting, activation planning & roll out, rights & relationship management and ongoing performance evaluation.
• Identify and establish new partnerships - from proposal development and pitching to onboarding and ongoing relationship management.
• Manage and execute major global brand activations and experiential initiatives, ensuring strong alignment across teams and markets.
• Coordinate with global, regional, and cross-functional teams, as well as agencies and partners, to ensure seamless and consistent on-brand, on-time delivery and execution.
• Support the development and rollout of activation toolkits and best practice guidelines.
• Develop and deliver compelling presentations and materials for internal and senior stakeholder meetings, ensuring clear communication of strategies, plans, and outcomes.
• Oversee and manage internal activation initiatives designed to engage and onboard internal stakeholders.
• Manage the global activation and partnership budget effectively
• Oversee performance reporting, ensuring accurate measurement, insight generation, and ROI tracking.
• Manage and mentor a junior team member to support key projects and major campaign moments.

• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
• 10+ years of experience in brand activation, partnerships, or marketing within an international or multi-brand context.
• Proven track record in leading global brand activations and partnerships, ideally within consumer, hospitality, or lifestyle sectors.
• Strong negotiation and stakeholder management skills, with the ability to influence across global and regional teams.
• Demonstrated experience managing agencies and delivering complex, multi-market campaigns
• Highly organized, agile, and comfortable managing multiple workstreams simultaneously.
• Strategic thinker with a hands-on approach to problem-solving and execution.
• Excellent communication and relationship-building skills.
• Fluent in English & French
• Willingness to travel occasionally for key events and activations.

Why join us?

And what are our commitments?

To the world

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor:

• Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

• ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.
• A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
• Sustainable Mobility Package for using an eco-friendly means of transportation or a "company bike" program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.
• Meal vouchers with a face value of €11.
• A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents.
• Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well-being and sports spaces on site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.
We know how to adapt to the specific needs of our employees, particularly those with disabilities.
We encourage all applications, without distinction of gender, so dare to apply!

For us, recruitment is above all a story of encounters.

Does this role appeal to you? Apply, and we will offer you:

• An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you,
• One or more interviews with managers and team members,
• For certain roles, you may also be asked to complete a test or case study, as well as a questionnaire about your personality and motivations.
• A final interview with our Human Resources team to discuss our Group culture, working environment, training program, and career prospects, as well as the different Group benefits.
• Personalized feedback.