Alternance - Assistant(e) Merchandiser (F/H)Lacoste

A la croisée de la mode et du sport, Lacoste crée et libère le mouvement. A la fois universelle et intemporelle, la marque transcende les cultures et les générations, érigeant le crocodile en signe de ralliement. Marque française iconique présente dans près de 100 pays, Lacoste se distingue notamment par son savoir-faire unique dont est empreint chacun de ses métiers, de la confection à la distribution omnicanal. Chez Lacoste, l'élégance va au-delà du style. Cette élégance guide l'ensemble de ses actions et de ses engagements, sociétaux et environnementaux.Travailler chez Lacoste, c'est appartenir à une communauté de 8500 collaborateurs déterminés à construire l'avenir. Engagée à faire de l'égalité des chances une réalité et à révéler les potentiels, l'entreprise rassemble des talents de tous horizons, quelles que soient leurs différences. Lacoste est l'une des marques inspirantes, animées par des équipes passionnées du groupe MF Brands, aux côtés de Aigle, Gant et Tecnifibre.

In your role you will assist the Senior merchandiser & the Collection Director in the merchandising initiatives, and support market/region growth thanks to performance analysis and global strategy implementation (product & image).

Reporting to the Senior merchandiser (Sport), your role will be to develop your category through strategical GTM tools & initiatives.

1) Performance analysis & financial framing of the global offer :

For your category, you'll have a crucial position in the definition of the collection framing, performance/data consolidation & reporting

• Participate in performance analysis of the collection (sell-in, sell-out, colors, prices, tiering, etc.)
• Define, animate & follow performance KPIs vs. Growth targets
• Define SKUs plan & support the definition of the collections in collaboration with the product managers
• Consolidate & update forecast & RID in collaboration with supply & finance

2) Be the ambassador of the global product strategy towards markets and the voice of the markets towards global :

You are the gate keeper of the strategy communication & implementation within markets and help define local product assortment.

Merchandising strategy & guidelines :

• Consolidate markets feedbacks & needs based on hindsights data
• Ensure the communication of markets needs & priorities towards the Xfunctional team
• Define assortment guidelines (size, category…) for each region following consumer specificities & budget constraints
• Supervise & collaborate with the sales team to tackle specific channel needs / collection tiering

3) Go to market:

• Ensure the understanding of the global product strategy and support its implementation through efficient sell in tools
• Plan, animate & ensure regions overlap from a products POV & from a GTM tools POV
• Consolidate markets feedback to influence future collection
• Build, in collaboration with product managers, all the collection presentation tools (collection boards, PPT for key milestones):

Profile :

• In Alternation, MBA / BBA (fashion school, business school, engineering school, University…)
• You are reliable, curious, organized, and a true team player, demonstrating strong adaptability.
• You adapt easily to new environments & embrace change
• Apparel / product sensitivity & sports in general
• You speak english & a little bit (or a lot) of french (any other language is a plus)
• Advanced Office Suite